The British Museum is Launching Digital Art Postcards for Collectors
Colin Smith — September 2, 2022 — Tech
References: britishmuseum.org & theguardian
The British Museum, in collaboration with 'LaCollection,' is launching a series of digital art postcards tied to unique NFTs. There will be 200 postcards in the initial collection, each featuring a special artwork designed by Hokusai. On top of this, 103 of the 200 postcards will depict never-before-seen works of art from the creator, which were originally created in the mid-1800s.
The series of 200 digital postcards will be split between a set sold at a fixed price and a set sold via online auctions. The British Museum did not disclose which would fall into which category. Craig Bendle, the licensing manager at The British Museum, stated: “It is so important that as a museum we continually adapt to new markets and find new ways of reaching people that we may not reach through traditional channels," arguing that physical print is an often inaccessible way of reaching new markets, and that this space is addressed adequately through NFTs and the blockchain.
Image Credit: Shutterstock
The series of 200 digital postcards will be split between a set sold at a fixed price and a set sold via online auctions. The British Museum did not disclose which would fall into which category. Craig Bendle, the licensing manager at The British Museum, stated: “It is so important that as a museum we continually adapt to new markets and find new ways of reaching people that we may not reach through traditional channels," arguing that physical print is an often inaccessible way of reaching new markets, and that this space is addressed adequately through NFTs and the blockchain.
Image Credit: Shutterstock
Trend Themes
1. Digital Art Collectibles - Opportunity for museums and art galleries to create limited-edition digital collectibles tied to unique NFTs, allowing wider access and ownership of art pieces.
2. Hybrid Auction Models - Increasing use of hybrid auction models for collectibles, where a fixed number are sold at a fixed price and the rest are sold via online auctions, providing opportunities for commercialization and revenue growth.
3. Blockchain-based Collectibles - Growing market for blockchain-based collectibles, especially with rare or unique items, presenting an opportunity for businesses to use NFTs to monetize their collections and increase their reach and relevance.
Industry Implications
1. Museums - Museums could take advantage of NFTs to offer digital access to their collections, expand their audience, and explore new revenue streams.
2. Art Galleries - Art galleries could leverage NFTs to create digital art collectibles, sell them at scale, and offer partial ownership of highly sought-after art pieces to customers.
3. Auction Houses - Auction houses could use hybrid auction models and NFTs to digitize their auctions, offer collectors a diversified set of options to invest in, and tap into a potentially larger global market of art and collectible enthusiasts.
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