The Diesel Footwear Campaign Speaks Only to the Brave
Meghan Young — April 8, 2014 — Fashion
References: imaginarte & adeevee
The Diesel Footwear ad campaign may seem a little ambiguous to some, but there in lies the true message. While it reads, "Only the brave," the accompanying images that show people stomping on various items including eyeglasses, clocks, cupcakes and a drink, are open into interpretation. Perhaps the Diesel Footwear ad campaign is saying that it is brave to wear these shoes and start a new way of living or maybe its sending a more general message about fun.
Conceived and executed by Imaginarte, an ad agency based in Alicante, Spain, the Diesel Footwear ad campaign was art directed by Víctor Izquierdo with creative direction by Antonio Piñero. The playful images were shot in studio by photographer Jovi Fotógrafos against brightly colored backdrops to really make them pop.
Conceived and executed by Imaginarte, an ad agency based in Alicante, Spain, the Diesel Footwear ad campaign was art directed by Víctor Izquierdo with creative direction by Antonio Piñero. The playful images were shot in studio by photographer Jovi Fotógrafos against brightly colored backdrops to really make them pop.
Trend Themes
1. Ambiguous Advertising - There is an opportunity for brands to create advertising campaigns that leave room for interpretation, sparking curiosity and engagement.
2. Brave Fashion Choices - Consumers are increasingly looking for fashion items that make a bold statement and reflect their willingness to take risks.
3. Playful Photography - Photographers can explore the use of bright colors and creative backdrops to create visually striking images that capture attention.
Industry Implications
1. Fashion - Fashion brands can tap into the trend of brave fashion choices by offering bold and unique footwear designs.
2. Advertising - Ad agencies can embrace the concept of ambiguous advertising to create campaigns that intrigue and captivate audiences.
3. Photography - Photography studios can experiment with playful and vibrant settings to create eye-catching images that stand out in a crowded market.
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