The Diesel Brand Gains a Soft and Delicate Identity Aesthetic
References: behance.net & caterinabianchini
The Diesel brand has always been associated with ruggedness and durability. The label has surely made a name for itself primarily thanks to its edgy denim collections. In an attempt to stay relevant, the fashion practice taps art and design firm Caterina Bianchini Studio for a fresh take on its missions statement. The London-based creative company engages in a branding approach that delicately counters the consumer perception of the Diesel brand.
The lookbook features the fashion label's logo with a thick typeface and the iconic 'For Successful Living' tagline following. It is evident that Diesel and Caterina Bianchini Studio attempted to curate a softer identity that could be used "across accessories, campaigns, and clothing." While the floral motif surely provides a strong incentive, the creative enhances the ethereal vibe with "dreamscape imagery and slightly contrasting colors."
The lookbook features the fashion label's logo with a thick typeface and the iconic 'For Successful Living' tagline following. It is evident that Diesel and Caterina Bianchini Studio attempted to curate a softer identity that could be used "across accessories, campaigns, and clothing." While the floral motif surely provides a strong incentive, the creative enhances the ethereal vibe with "dreamscape imagery and slightly contrasting colors."
Trend Themes
1. Brand Identity Transformation - The trend of rebranding established companies' image identity
2. Soft Aesthetic Fashion - The trend of incorporating floral elements and dreamy imagery in fashion design
3. Art and Design Collaboration - The trend of fashion brands collaborating with art and design studios for fresh perspectives on branding and design.
Industry Implications
1. Fashion and Apparel Industry - Fashion labels can benefit from collaborations with art and design studios to revamp their brand identity and design.
2. Graphic Design Industry - Graphic design firms can explore opportunities for collaborations with fashion labels for branding projects.
3. Marketing and Advertising Industry - Marketing and advertising agencies can utilize dreamy and ethereal visual approaches in creating campaigns for fashion brands.
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