Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,101 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,101 cutting edge ideas.

Casual Luxury

Clean the Sky - Positive Eco Trends & Breakthroughs

Diesel Adds Black Gold Label

— February 5, 2008 — Marketing
In order to expand into a higher spectrum of the fashion market, Diesel has launched Black Gold, a new luxury division of the brand. The collection debuted today at the Mercedes Benz Fashion Week in New York alongside the rest of the Fall 2008 collection.

Before the show started, Diesel blasted the sound of fake chatter over the speakers, and fake camera flashes came from all angles to boost the anticipation even further. Celebs in attendance included Brittany Murphy and Gossip Girl's Chace Crawford.

"We are required to offer more and more exclusive products to meet the market's demand," said Diesel chief Renzo Rosso.

"We were pioneers in introducing premium denim to the luxury world and now we are ready to define a new concept of prêt-à-porter," said Renzo in Novemeber when the first announcement was made. "Diesel Black Gold is an exclusive collection dedicated to those looking for the unpredictable Diesel spirit blended with a sophisticated individual style."

The Italian design house first gained international recognition for their popular line of jeans. Slowly, they added other fashion items and now are offering a full blown selection under their label from casual to sporty, dressy and now luxury.

Expect high prices, like $800 tailored jackets and $400 pants. "We must aim high, in all categories," he added.

But Diesel fans need not worry about the disappearance of the fun looks they're accustomed too. Diesel Black Gold won't stray too far from the hip styles they've proven are popular among global fashion addicts, they'll just be cranking it up a notch.

"These are much more fashion-oriented and sartorial," said Diesel's creative director Wilber Das. "The focus is on style and cuts, and denim is treated as a precious fabric."

In January, the company announced they would even expand outside of clothing designs after teaming with Zucchi Group to offer a collection of home linens. They expect to add other interior fashions such as furniture and lighting in the next year.



Check out Diesel's latest print campaign:
Trend Themes
1. Expanding Into Luxury Market - The trend of fashion brands expanding into the luxury market presents an opportunity for Diesel to establish its Black Gold division as a disruptor in the high-end fashion industry.
2. Blending Style and Cuts - The focus on style and cuts in the Diesel Black Gold collection opens up opportunities for innovative designs and techniques that can disrupt the denim market.
3. Expansion Into Home Interior Fashion - Diesel's collaboration with Zucchi Group to offer home linens and potential expansion into furniture and lighting presents a disruptive innovation opportunity to redefine the concept of interior fashion.
Industry Implications
1. Fashion - The fashion industry is witnessing brands like Diesel expanding into luxury market segments, presenting opportunities for disruptive innovation.
2. Denim - The Diesel Black Gold collection's focus on style and cuts in denim presents an opportunity for disruptive innovation in the denim industry.
3. Home Furnishings - Diesel's expansion into home linens and potential foray into furniture and lighting opens up disruptive innovation opportunities in the home interior fashion industry.
5.1
Score
Popularity
Activity
Freshness