People spend hundreds of dollars each year on beauty products they hope will improve the look of their skin. Using Witch Hazel for skin is an ancient remedy that has been passed on from generations through word of mouth, and will now, for the first time, be featured in targeted ad campaigns. A common part of daily face cleansing rituals is using a toner, but it can also be costly and damaging to the skin. A lot of toners use harsh chemicals that literally strip off the top layer of skin, but Witch Hazel is a wallet-friendly (under $5), skin-friendly, natural solution to beautiful skin.
"A print campaign themed "Stop Stripping," via Milk Sono, South Norwalk, Conn., will run in Fitness, Marie Claire, Seventeen and Glamour; and banner ads will appear on Web sites including InStyle, Shape and MySpace. A dedicated Web site, www.Stopstripping.com, is designed to engage interaction, educate and promote the product line and a new contest. The campaign will coincide with the new packaging rollout in September. Spend was put at $3 million."
"A print campaign themed "Stop Stripping," via Milk Sono, South Norwalk, Conn., will run in Fitness, Marie Claire, Seventeen and Glamour; and banner ads will appear on Web sites including InStyle, Shape and MySpace. A dedicated Web site, www.Stopstripping.com, is designed to engage interaction, educate and promote the product line and a new contest. The campaign will coincide with the new packaging rollout in September. Spend was put at $3 million."
Trend Themes
1. Natural Beauty Products - The use of natural remedies, like Witch Hazel, will continue to trend in beauty products as consumers prioritize eco-friendliness.
2. Herbal-based Skin Care - The rise of herbal-based skin care products will disrupt the traditional beauty industry and create new opportunities for brands.
3. Affordable Skin Care Solution - The trend towards cost effective and natural skin care products will encourage more businesses to invest in developing similar products.
Industry Implications
1. Personal Care - The personal care industry will continue to grow as consumers prioritize natural and affordable skin care products.
2. Eco-friendly - The eco-friendly industry will benefit from the trend of using natural ingredients in personal care products like Witch Hazel.
3. Marketing - Marketing agencies will find opportunities to promote and advertise natural skin care and beauty products like Witch Hazel to a wider audience.
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