Dickies X Harley-Davidson Unveil the Born to Be Alive Capsule
Georgia Wray Norsten — March 22, 2025 — Fashion
References: dickies & harley-davidson
Dickies x Harley-Davidson are rewriting the rulebook on rugged style with their limited-edition 'Born to Be Alive' collection -- a fearless fusion of classic American workwear and bold motorcycle culture. Built for those who thrive on grit, freedom, and the road ahead, the capsule brings together the utilitarian DNA of Dickies with Harley-Davidson’s rebellious legacy.
Standout pieces include an upgraded 'Eisenhower jacket,' now lined, insulated, and tailored with a rider-friendly action back and snap-down collar -- ready for the job site or highway. The iconic '874® Work Pants' receive thoughtful H-D updates like reinforced seams, saddle-friendly pocket placement, and co-branded details. Graphic tees, vests, hoodies, and even a cropped eagle tank round out the lineup with purpose and personality.
Available now on harley-davidson.com, dickies.com, and select Harley-Davidson dealerships.
Image Credit: Dickies x Harley-Davidson
Standout pieces include an upgraded 'Eisenhower jacket,' now lined, insulated, and tailored with a rider-friendly action back and snap-down collar -- ready for the job site or highway. The iconic '874® Work Pants' receive thoughtful H-D updates like reinforced seams, saddle-friendly pocket placement, and co-branded details. Graphic tees, vests, hoodies, and even a cropped eagle tank round out the lineup with purpose and personality.
Available now on harley-davidson.com, dickies.com, and select Harley-Davidson dealerships.
Image Credit: Dickies x Harley-Davidson
Trend Themes
1. Rugged-luxe Workwear - This trend emphasizes a blend of durability and style in workwear, transforming utilitarian designs into fashionable and functional pieces suitable for diverse settings.
2. Co-branded Fashion Initiatives - Brands are collaborating across seemingly disparate industries to create unique collections that capture the essence of both partners, offering consumers distinctive apparel choices.
3. Motorcycle-inspired Apparel - Apparel lines are adapting motorcycle culture aesthetics into everyday fashion, offering pieces that appeal to those seeking edgier, adventure-themed wardrobes.
Industry Implications
1. Apparel Manufacturing - The manufacturing sector is seeing innovation through the incorporation of rugged and versatile materials that cater to both fashion-conscious consumers and those requiring functional design.
2. Retail Partnerships - Retailers tapping into cross-brand collaborations are reinvigorating product lines, providing unique value propositions that attract new customer segments.
3. Lifestyle Brands - Lifestyle brands that traditionally cater to niche markets are expanding their reach by integrating broader cultural themes, appealing to a wider audience seeking lifestyle-based products.
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