Agnotis Presents Its Diapers Like Pieces of Clothing for Babies
Laura McQuarrie — October 21, 2014 — Marketing
References: agnotis & thedieline
In order to set itself apart from the other diaper packaging designs on the market, this design for Agnotis was made to stray from clichés. A lot of the time, diapers are packaged with pictures of smiling infants on them, and this one differentiates itself by featuring a playful design with buttons, stitches and elements that look like they've been sewn into place.
Rather than being perceived as a disposable item, this packaging is meant to help make diapers seem more like a piece of clothing for babies. The playful illustrations on the package are reminiscent of the kinds of whimsical creatures that a kid might draw on their own, and the whole package has a loose, simple style that conveys ease.
Rather than being perceived as a disposable item, this packaging is meant to help make diapers seem more like a piece of clothing for babies. The playful illustrations on the package are reminiscent of the kinds of whimsical creatures that a kid might draw on their own, and the whole package has a loose, simple style that conveys ease.
Trend Themes
1. Personalized Packaging - Explore the use of personalized packaging designs to differentiate products and create a unique brand identity.
2. Interactive Packaging - Incorporate interactive elements in packaging designs to engage consumers and create a memorable brand experience.
3. Emphasizing Sustainability - Introduce eco-friendly packaging solutions to appeal to environmentally conscious consumers and promote a greener image.
Industry Implications
1. Baby Products - The baby products industry can leverage quilted diaper packaging that presents diapers as fashionable clothing pieces to appeal to style-conscious parents.
2. Packaging Design - The packaging design industry can explore innovative approaches like incorporating playful elements and aesthetics to create unique and eye-catching designs.
3. Eco-friendly Packaging - The eco-friendly packaging industry can develop sustainable packaging alternatives that combine functionality with an appealing visual aesthetic.
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