The Graf Superstar Watch is a Luxurious Dream
Christina Butty — July 22, 2009 — Fashion
References: luxist
If you haven't been affected by the recession and want to let the whole world know, simply pick up one of these Graff Superstar timepieces.
With a whopping 176 diamonds on the case and another 94 diamonds on the bracelet, the Graff Superstar has 59 carats of bling in total!
Holding all of those diamonds together on the Graff Superstar is an 18k white gold setting.
Implications - In the cellphone world where everybody's clocks are on a screen, watches have the potential to become obsolete. However, the rise of fashion and decorative watches has put a stop to this potential as people are wearing these time pieces less for practicality and more for style.
With a whopping 176 diamonds on the case and another 94 diamonds on the bracelet, the Graff Superstar has 59 carats of bling in total!
Holding all of those diamonds together on the Graff Superstar is an 18k white gold setting.
Implications - In the cellphone world where everybody's clocks are on a screen, watches have the potential to become obsolete. However, the rise of fashion and decorative watches has put a stop to this potential as people are wearing these time pieces less for practicality and more for style.
Trend Themes
1. Luxury Watches - The rise of decorative and extravagant watches presents an opportunity to cater to those seeking a luxurious lifestyle, even in recessionary times.
2. Bling Culture - As society becomes more accepting of flamboyant fashion, there is a trend towards glittery and ostentatious accessories that could be leveraged in multiple industries.
3. Fashionable Functionality - Watches that serve both practical and ornamental purposes can cater to consumers looking to make a statement while still maintaining utility, offering an opportunity for innovative design and marketing strategies.
Industry Implications
1. Jewellery - Luxury watchmakers can work with jewellery companies to craft ornate pieces that cater to the high-end market with an emphasis on design and style beyond merely timekeeping.
2. Fashion - Fashion brands can incorporate flashy and eye-catching watches as part of their accessory lines, positioning the product as a statement piece rather than just a time-telling device.
3. Tech Wearables - Tech companies can incorporate trendy and stylish watch designs with advanced features, merging the worlds of fashion and technology into a single, desirable item.
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