Dial Hand Sanitizer Goes Anywhere for Germophobes
Elsa Blaine — May 31, 2009 — Marketing
References: stillad
Having a bottle of hand sanitizer stashed everywhere may be a little obsessive-compulsive, but Dial has creatively used this need for cleanliness to their advantage.
The campaign called ‘Dial Hand Sanitizer: Anywhere’ leads one to believe that the pump-top bottle of goo is just as hygienic as having a bar of soap and a sink right in your car’s glove compartment. It sure is a lot more convenient!
The campaign from TBWARAAD Dubai was produced by creative director Milos Ilic with photography by Lai, Groovy Studio.
The campaign called ‘Dial Hand Sanitizer: Anywhere’ leads one to believe that the pump-top bottle of goo is just as hygienic as having a bar of soap and a sink right in your car’s glove compartment. It sure is a lot more convenient!
The campaign from TBWARAAD Dubai was produced by creative director Milos Ilic with photography by Lai, Groovy Studio.
Trend Themes
1. Portable Hand Sanitizers - Developing compact and easily accessible hand sanitizers for on-the-go use.
2. Hygiene Innovation - Exploring new and creative ways to promote cleanliness and hygiene.
3. Convenience in Health Products - Integrating health products into daily routines through convenient and easy-to-use formats.
Industry Implications
1. Personal Care Products - Opportunity for personal care product companies to create innovative, portable hand sanitizers.
2. Advertising and Marketing - Scope for advertising and marketing agencies to develop creative campaigns promoting hygiene innovation.
3. Automotive Accessories - Disruption potential in the automotive industry by integrating hygiene products like hand sanitizers with easily accessible designs.
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