Becca's Light Shifter Dewing Tint Provides Instant Moisture
Laura McQuarrie — January 23, 2021 — Fashion
References: beccacosmetics & popsugar
Dewy tinted moisturizers are coveted for the clean and fresh look they create and Becca Cosmetics' new Light Shifter Dewing Tint is a sheer tinted cosmetic with the benefits of a moisturizer. The instantly moisturizing formula leaves skin with a radiant-looking dewy finish and it's designed to be applied to clean skin with the fingertips.
The weightless, sheer formula is not only buildable and instantly moisturizing but also useful for providing protection against environmental stressors like pollution and blue light. Packed with beloved skincare ingredients like antioxidant-rich Vitamin E, glycerin and squalane, the blurring formula also contains Light Shifting Pigments to bring unique shades like Luminary 1, Orbit 2 and Light Seeker 2.5 to life.
The weightless, sheer formula is not only buildable and instantly moisturizing but also useful for providing protection against environmental stressors like pollution and blue light. Packed with beloved skincare ingredients like antioxidant-rich Vitamin E, glycerin and squalane, the blurring formula also contains Light Shifting Pigments to bring unique shades like Luminary 1, Orbit 2 and Light Seeker 2.5 to life.
Trend Themes
1. Dewy Tinted Moisturizers - Opportunity for cosmetic brands to develop sheer, buildable and moisturizing tinted moisturizers with unique shades and protection against environmental stressors.
2. Instantly Moisturizing Formula - Opportunity for skincare brands to develop lightweight, fast absorbing moisturizers with skincare benefits and protection against environmental stressors.
3. Light Shifting Pigments - Opportunity for cosmetic brands to incorporate light shifting pigments to create unique and vibrant shades of makeup products.
Industry Implications
1. Cosmetics - Opportunity for cosmetic brands to develop innovative, multi-benefit cosmetic products with skincare benefits and protection against environmental stressors.
2. Skincare - Opportunity for skincare brands to develop innovative, lightweight moisturizers with fast-absorbing formulas and protection against environmental stressors.
3. Makeup - Opportunity for makeup brands to incorporate light shifting pigments to create unique and vibrant shades of makeup products.
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