Deussen Combines Eyewear Style with Summer Libations
References: deussenglobal
We all have personal sunglass preferences. Some of us wear aviators, some Wayfarers, and some (like me) tend towards the big Jackie O glasses. But now it seems your preference for glasses can also be reflected in your preference for drink, as Deussen has created recipes for these three iconic eyeglass styles.
From the lady who loves her Jackie O glasses there’s the Strawberries & Lavender Sapphire Collins. For the Wayfarer wearer, there’s the Lucid Wormwood Flip, and for the aviator wearers, the Flor de Caña’s Papa Doble Cocktail. So kick back with a lively libation this summer while shielding your eyes from the sun in style (recipes below, courtesy of Deussen).
From the lady who loves her Jackie O glasses there’s the Strawberries & Lavender Sapphire Collins. For the Wayfarer wearer, there’s the Lucid Wormwood Flip, and for the aviator wearers, the Flor de Caña’s Papa Doble Cocktail. So kick back with a lively libation this summer while shielding your eyes from the sun in style (recipes below, courtesy of Deussen).
Flor de Caña Papa Doble
Created by Ben Scorah of Beekman Bar and Books (NYC)
2 oz flor de cana 4 yr rum
¼ oz fresh lime juice
¼ oz Maraschino liqueur
½ oz. Grapefruit juice
¼ oz simple syrup
Shake all ingredients and serve in a chilled cocktail glass.
Strawberry & Lavender SAPPHIRE® Collins
1 ½ oz. BOMBAY SAPPHIRE® gin
¾ oz. fresh lemon juice
½ oz. lavender syrup
3 fresh strawberries muddled
3 oz. club soda
Squeeze half a lemon into a Collins glass, add lavender syrup and BOMBAY SAPPHIRE. Stir and fill with ice. Top with club soda and garnish with a lemon wedge and strawberry slice.
Lucid Wormwood Flip
Created by Ben Scorah of Beekman Bar and Books (NYC)
1 ½ oz. Lucid
½ oz. Agave Nectar/ Honey
1 small egg white
1 dash rose water
2 oz. heavy cream
Add all ingredients to a Boston Shaker, Dry Shake (i.e. with no ice), Fill with ice and Shake rigorously for 25 Seconds. Strain into a chilled cocktail glass. Garnish with a rose petal.
Trend Themes
1. Sunglasses Cocktail Pairing - There is an opportunity for bars, alcohol companies or sunglass retailers to collaborate and create marketing campaigns around the concept of matching sunglasses to cocktails
2. Personalized Cocktails - Bartenders, mixologists and alcohol companies can create personalized cocktail recipes that align with customers' unique sunglass style and preferences
3. Luxury Eyewear Collaborations - Luxury eyewear brands can collaborate with high-end bars or mixologists to create exclusive cocktail recipes that match their sunglasses collection
Industry Implications
1. Beverage - Alcohol companies can leverage this trend and create customized cocktail recipes that align with popular sunglass styles
2. Fashion - Sunglass retailers and fashion brands can collaborate to market their products together, emphasizing the connection between the perfect cocktail and matching sunglasses
3. Hospitality - Bars and restaurants can adopt this trend to create a unique experience for customers looking for something fun and different
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