Volkswagen Announced SUV Plans for North America at the Detroit Auto Show 2014
Kristina Marković — January 13, 2014 — Autos
References: tflcar
Europe’s largest car manufacturer Volkswagen AG reveals its big plans for 2016, at the Detroit Auto Show 2014. The Wolfsburg, Germany-based car-maker introduces a mid-sized sport-utility SUV vehicle specifically designed for life in North America coming in 2016. The released image of the 2016 model shows that the SUV will have a compact design and hatch-back-like rear, with the ability to hold seven passengers.
Volkswagen plans to invest more than $7 billion over the next five years in the North American car market in the attempt to grab a bigger share of the U.S. car market. Dr. Martin Winterkorn, Volkswagen CEO, announced at the Detroit Auto Show 2014 that the vehicle will look and feel similar to the CrossBlue concept Volkswagen introduced a year ago. The key features of the vehicle will include three-rows of seating, diesel and hybrid powered trains. The announcement is big news for Volkswagen’s North American competitors and gives Volkswagen enthusiasts something to look forward to in 2016.
Volkswagen plans to invest more than $7 billion over the next five years in the North American car market in the attempt to grab a bigger share of the U.S. car market. Dr. Martin Winterkorn, Volkswagen CEO, announced at the Detroit Auto Show 2014 that the vehicle will look and feel similar to the CrossBlue concept Volkswagen introduced a year ago. The key features of the vehicle will include three-rows of seating, diesel and hybrid powered trains. The announcement is big news for Volkswagen’s North American competitors and gives Volkswagen enthusiasts something to look forward to in 2016.
Trend Themes
1. Mid-sized Suvs for North America - Volkswagen introduces mid-sized sport-utility SUV vehicle designed for North America with plans to invest more than $7 billion over the next five years in the North American car market.
2. Hybrid and Diesel Trains - The key features of Volkswagen's new SUV include diesel and hybrid powered trains, introducing a new trend in car manufacturing.
3. European Car Manufacturers Invest in North America - Volkswagen's investment in the North American car market sets a trend for European car manufacturers to invest in North America, creating disruptive innovation opportunities.
Industry Implications
1. Car Manufacturing - Volkswagen's launch of a new SUV with diesel and hybrid powered trains creates opportunities for innovative car manufacturing.
2. Automotive Industry - Volkswagen's plans to invest more than $7 billion in the North American car market set a trend for the automotive industry to focus on North America.
3. Transportation - The launch of Volkswagen's new SUV is a trend in the transportation industry, introducing a new type of mid-sized SUV perfect for North America.
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