McDonald's is Set to Open a Dessert Kiosk in the Rio Olympic Village
Katherine Pendrill — June 8, 2016 — Marketing
References: thestreet & chicagotribune
With the summer Olympics just around the corner, McDonald's has announced that it will be opening up a new restaurant complete with a custom dessert kiosk in the international zone of the Olympic Village. The new restaurant will continue the brand's ongoing Olympic campaign, which already includes commercials and a series of new menu items.
The new McDoanld's restaurant will be located inside the Olympic Village in Barra Olympic Park and it will serve the chain's standard global menu, along with All Day Breakfast. There will also be several Brazilian specialties on the menu such as pao de queijo, which is a baked cheese roll often enjoyed during breakfast or as a snack. The restaurant will even feature a dessert kiosk that will serve the McFlurry along with other popular McDonald's treats.
Although there are a number of McDonald's already located in the area where the Olympics will be held, the new restaurant will help the chain increase its visibility during the games by serving the athletes directly.
The new McDoanld's restaurant will be located inside the Olympic Village in Barra Olympic Park and it will serve the chain's standard global menu, along with All Day Breakfast. There will also be several Brazilian specialties on the menu such as pao de queijo, which is a baked cheese roll often enjoyed during breakfast or as a snack. The restaurant will even feature a dessert kiosk that will serve the McFlurry along with other popular McDonald's treats.
Although there are a number of McDonald's already located in the area where the Olympics will be held, the new restaurant will help the chain increase its visibility during the games by serving the athletes directly.
Trend Themes
1. Olympics-themed Desserts - Opportunity to create customized dessert menus for large events and gatherings such as the Olympics.
2. Branded Restaurants - Opportunity for companies to create branded restaurants within high-traffic areas to increase visibility and promote products.
3. Regional Menu Offerings - Opportunity to expand menu offerings by featuring local and regional specialties to cater to specific demographics or events.
Industry Implications
1. Food and Beverage - Opportunity to create customized food menus to cater to large events and gatherings such as the Olympics.
2. Hospitality - Opportunity for hotels and resorts to create branded restaurants within their establishments to increase visibility and offer specialty menus.
3. Sports and Entertainment - Opportunity for event organizers to work with food and beverage vendors to create customized menus to cater to the specific demographic and theme of the event.
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