This Collection of Designer Socks is Showcased in a Papercraft World
Laura McQuarrie — April 19, 2016 — Marketing
References: oddpears & design-milk
To showcase its latest collection of designer socks, Odd Pears collaborated with paper artist Magda Ksiezak to create a playful lookbook.
Each abstract photo features just a single foot wearing the real textile sock. Other than the Odd Pears sock depicted in each scene, all other elements are recreated in paper form. The result is a collection of images that gives viewers pause, causing them to question if what they are seeing is a 2D object or a 3D rendering.
Papercraft is one type of handiwork that never fails to amuse audiences. On a small scale like this, these quirky scenes provide the perfect way to highlight the socks. It's easy to imagine that other fashion accessories and small objects could be photographed in a similar way to show off their unique attributes.
Each abstract photo features just a single foot wearing the real textile sock. Other than the Odd Pears sock depicted in each scene, all other elements are recreated in paper form. The result is a collection of images that gives viewers pause, causing them to question if what they are seeing is a 2D object or a 3D rendering.
Papercraft is one type of handiwork that never fails to amuse audiences. On a small scale like this, these quirky scenes provide the perfect way to highlight the socks. It's easy to imagine that other fashion accessories and small objects could be photographed in a similar way to show off their unique attributes.
Trend Themes
1. Papercraft Lookbooks - Using papercraft to showcase products brings a playful and unique visual aesthetic that captures consumer attention.
2. Abstract Photography - Using abstract photography techniques can create visually stunning images that engage viewers and spark curiosity.
3. Product Highlighting - Photographing products in creative ways, such as using papercraft or abstract photography, can effectively showcase their unique features and qualities.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can utilize papercraft lookbooks and abstract photography techniques to showcase their products and captivate consumers.
2. Art and Craft Supplies - The art and craft supplies industry can explore the potential of papercraft as a creative marketing tool and source of inspiration for customers.
3. Photography Services - Photography services can offer papercraft and abstract photography options to their clients, providing unique and eye-catching visuals for product campaigns and advertisements.
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