The GAP Vespa
Alex Covert — November 5, 2007 — Autos
References: gap & prnewswire
If you love Italian style and American design, you'll want to hold back about $5,999USD to buy the 2007 Limited Edition Vespa LX 50 in a Custom 'Crazy Stripe' Design by Gap. This colorful vroom-machine will be available beginning November 8. Details on how to purchase this bike will be available at http://www.gap.com/vespa. I think this is a fine example of popular companies taking advantage of rising gas prices and influencing the eco-conscience youth.
Implications - And Gap is a company best known for its speciality campaigns and advertising. This is an interesting way to celebrate Gap's legendary crazy stripe, but this unique gift is a way to win the hearts and minds of consumers around the world.
Implications - And Gap is a company best known for its speciality campaigns and advertising. This is an interesting way to celebrate Gap's legendary crazy stripe, but this unique gift is a way to win the hearts and minds of consumers around the world.
Trend Themes
1. Limited Edition Products - Creating limited edition versions of popular products can attract consumer interest and drive sales.
2. Branded Collaborations - Collaborating with well-known brands can create unique product offerings and expand market reach.
3. Eco-conscious Design - Incorporating eco-friendly features in products can appeal to environmentally conscious consumers.
Industry Implications
1. Fashion - Fashion brands can collaborate with other industries to create unique and limited edition products.
2. Automotive - Automotive companies can partner with fashion brands to design vehicles with custom and branded features.
3. Advertising - Advertising agencies can explore unique collaborations to promote products that resonate with specific target markets.
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