Michael Marucci — September 29, 2006 — Luxury
References: bornrich.org
A month ago we covered the Uono Designer coffin. Now, it appears that there are multiple companies competing in the space of designer coffins. Who knew there were so many options?
Implications - For the consumer who doesn't believe that death always has to be a dreary and morbid affair, this kind of idea is both fascinating and highly appealing. Every aspect of life can be an opportunity for a business to meet a consumer desire or need, and by giving people the chance to celebrate the final frontier, companies like Uono Designer definitely stand out in the crowd. As industry niches such as this become more and more competitive, creativity will ultimately be the deciding factor in determining which brand consumers embrace.
Implications - For the consumer who doesn't believe that death always has to be a dreary and morbid affair, this kind of idea is both fascinating and highly appealing. Every aspect of life can be an opportunity for a business to meet a consumer desire or need, and by giving people the chance to celebrate the final frontier, companies like Uono Designer definitely stand out in the crowd. As industry niches such as this become more and more competitive, creativity will ultimately be the deciding factor in determining which brand consumers embrace.
Trend Themes
1. Designer Coffins - The trend of designer coffins is expanding as multiple companies are entering the space, leading to opportunities for creating unique and personalized end-of-life products.
2. Celebration of Life - The idea of celebrating the final frontier is becoming more appealing to consumers, leading to opportunities in creating innovative end-of-life products and services.
3. Creative End-of-life Products - The increasing competition in the designer coffin industry will drive innovation and creativity, leading to opportunities for unique and personalized end-of-life products.
Industry Implications
1. Funeral Services - Designer coffins and other personalized end-of-life products can be a disruptive innovation opportunity for the funeral services industry to differentiate themselves and cater to the changing consumer preferences.
2. Interior Design - The trend of designer coffins opens up opportunities for interior designers to create unique and customized end-of-life products that reflect the individual's personality and style.
3. Craftsmanship - The designer coffin trend highlights the importance of craftsmanship and artisanal skills, and presents an opportunity for the industry to create high-quality, handmade end-of-life products.
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