Design*Sponge Creates a Read for Craft-Savvy People
Lu Ann Pannunzio — June 30, 2011 — Art & Design
References: designsponge
Launched in August 2004, Design*Sponge was just another design blog readers came to for some cute ideas and nifty DIY. Now in September, 2011 you can own Design*Sponge in the palm of your hands with their first ever book. You can even pre-order yourself a copy today.
Say you need to spice up your life a little bit and want a change of things. What should you do? You could plan a "just because" party, prepare a new meal, decorate an older room to look more modern. Step one of this process: invest in the Design*Sponge book. The picture-filled read is full of 400 pages of endless inspiration, 50 DIY projects that almost anyone is capable of doing, before and after photos and much more.
Say you need to spice up your life a little bit and want a change of things. What should you do? You could plan a "just because" party, prepare a new meal, decorate an older room to look more modern. Step one of this process: invest in the Design*Sponge book. The picture-filled read is full of 400 pages of endless inspiration, 50 DIY projects that almost anyone is capable of doing, before and after photos and much more.
Trend Themes
1. DIY Home Design - Opportunity for disruptive innovation exists in developing DIY home design products and services for consumers inspired by Design*Sponge's book.
2. Curation in Publishing - Publishing companies can potentially innovate by curating niche design content, similar to Design*Sponge's blog and book.
3. Multi-channel Marketing - Opportunity for multi-channel marketing strategies and campaigns that incorporate book publishing, blogging, video content, and social media promotion inspired by Design*Sponge's approach.
Industry Implications
1. Home Decor and Furnishings - Home decor and furnishings industry can leverage Design*Sponge's book and inspire new product offerings and furniture innovation for consumers looking for home design inspiration.
2. Publishing - Design*Sponge's book demonstrates an opportunity for disruption and innovation in the publishing industry by creating compelling, niche content and leveraging multiple channels to reach consumers.
3. Digital Media - Digital media companies can potentially innovate in the design space by curating and showcasing niche content similar to Design*Sponge's blog and book and leveraging video and social media channels to promote it.
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