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This HomeGoods Ads Focused on Individual Design Preferences
Katherine Pendrill — July 12, 2016 — Marketing
The home accessories retailer HomeGoods recently debuted an ad that highlights the unique design preferences each person displays in their home. Instead of simply showing a serie of professionally staged rooms, this commercial caters to each individual with an emphasis on personalization.
The HomeGoods ad features a series of different home spaces, each of which has been decorated to fit the homeowner's distinct design preferences. From walls covered with decorative plates to libraries filled with antique decorations, the ad demonstrates that there is no single approach to home decorating. Instead, the ad emphasizes how HomeGoods' wide range of trinkets and fixtures can be used to add a touch of personality to any space.
Likely to appeal to the millennial penchant for individuality and customization, the clever HomeGoods ad takes a unique approach to home decor.
The HomeGoods ad features a series of different home spaces, each of which has been decorated to fit the homeowner's distinct design preferences. From walls covered with decorative plates to libraries filled with antique decorations, the ad demonstrates that there is no single approach to home decorating. Instead, the ad emphasizes how HomeGoods' wide range of trinkets and fixtures can be used to add a touch of personality to any space.
Likely to appeal to the millennial penchant for individuality and customization, the clever HomeGoods ad takes a unique approach to home decor.
Trend Themes
1. Personalized Home Decor - As consumers seek to express individuality in their living spaces, there's an opportunity for home decor companies to offer personalized products and services.
2. Anti-staging Interior Design - Consumers are looking for homes that feel lived-in and authentic, leading to a trend towards anti-staging and more natural-looking home interiors.
3. Home Accessories as Self-expression - With the rise of social media and influence culture, home accessories and decor items are increasingly seen as a means of self-expression, presenting an opportunity for companies to market products as a way to showcase individual tastes and personality.
Industry Implications
1. Home Decor Retail - As consumers seek out more unique home decor items, there is an opportunity for retailers to offer a wider variety of products and personalized options to cater to individual tastes.
2. Interior Design Services - As consumers seek a more natural and authentic look for their homes, interior design companies can offer a service that focuses on creating personalized and unique spaces, catering to the trend towards anti-staging and individuality.
3. Social Media Marketing - As home decor becomes a means of self-expression and personal branding, there's an opportunity for companies to use social media platforms to showcase their products and services in a way that resonates with consumers' desire for individuality and uniqueness.
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