The Design for Apple HQ Has a Distinct Spaceship Structure
Christopher DeLuca — August 15, 2011 — Art & Design
References: 9to5mac & techcrunch
The design for Apple HQ is out of this world: the tech company's potential new base of operations derives its distinct structural form from a spaceship. The massive circular design will be built in Cupertino, California on 175 acres of land.
The design for Apple HQ feels like something derived from an Aldous Huxley novel. What is really unique about the design is that the circular structure has a large grassy area at its center for employees.
Implications - Consumers are fascinated with the inner-workings of top companies. By revealing how they create some facet of its business, a company can form a deeper and more meaningful relationship with consumers. In addition, if done properly, this can serve as an atypical marketing strategy.
The design for Apple HQ feels like something derived from an Aldous Huxley novel. What is really unique about the design is that the circular structure has a large grassy area at its center for employees.
Implications - Consumers are fascinated with the inner-workings of top companies. By revealing how they create some facet of its business, a company can form a deeper and more meaningful relationship with consumers. In addition, if done properly, this can serve as an atypical marketing strategy.
Trend Themes
1. Extraterrestrial-inspired Offices - Tech companies are exploring unique and futuristic office designs that offer a distinctive workspace.
2. Circular Architecture - Circular designs in architecture are becoming increasingly popular for large-scale businesses and organizations.
3. Green Spaces in Office Design - Office designs are incorporating more green spaces and natural elements to create a more relaxing and productive workspace environment.
Industry Implications
1. Architecture and Design - There are opportunities for architects and designers to create innovative and unique office spaces that integrate futuristic and eco-friendly designs.
2. Technology and Electronics - Tech companies like Apple are exploring unconventional office designs to enhance employee satisfaction and inspiration.
3. Sustainability and Environmentalism - Incorporating green spaces and eco-friendly architectural designs into office spaces can be a disruptor in the commercial real estate industry, appealing to companies focused on sustainability and promoting a healthier work/life balance for employees.
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