This ENESS Projection Makes the X-Games Look Like TRON
Josh Triantafilou — April 16, 2012 — Marketing
References: eness
Melbourne-based art and design firm ENESS has been transforming ordinary physical spaces into interactive, psychedelic environments since 1997. Its latest creation demonstrates well the value of 15 years of experience in this field.
Using its own three-dimensional mapping software, ENESS projects an animated X-Games logo onto snow-ramps. The logo then responds to snowboarders as they shoot down the hill and fly into the air. The animations interact differently with each successive snowboarder so as to produce a pattern that evolves dynamically over time.
Watching the video of these animations, one might just think that they’re watching scenes from ‘Tron.’ Shapes explode and morph into one another amongst a cornucopia of vibrant, dancing colors. At certain times, the effect is so complete that it seems there is no snow at all.
Using its own three-dimensional mapping software, ENESS projects an animated X-Games logo onto snow-ramps. The logo then responds to snowboarders as they shoot down the hill and fly into the air. The animations interact differently with each successive snowboarder so as to produce a pattern that evolves dynamically over time.
Watching the video of these animations, one might just think that they’re watching scenes from ‘Tron.’ Shapes explode and morph into one another amongst a cornucopia of vibrant, dancing colors. At certain times, the effect is so complete that it seems there is no snow at all.
Trend Themes
1. Interactive Projection Mapping - Creating immersive experiences by projecting animated visuals onto physical spaces.
2. Dynamic Interactivity - Developing animations that respond and interact with users in real-time.
3. Virtual Reality Art - Blurring the line between physical and digital art through immersive VR experiences.
Industry Implications
1. Event Planning - Incorporating interactive projection mapping into events to create unforgettable experiences for attendees.
2. Snow Sports - Integrating dynamic interactivity into snowboarding ramps to enhance the thrill and entertainment for participants.
3. Digital Art - Exploring the possibilities of virtual reality art to revolutionize traditional art forms.
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