Context Lets Team Members Give Design Feedback and Criticism
Alyson Wyers — May 29, 2016 — Tech
References: getcontext.co & betalist
For those looking for design feedback and critique, this startup makes it easier to collaborate. Based in the United Kingdom, Context provides feedback via voice and text and is integrated with Slack as well.
The venture has both an iOS mobile app and a web app, making it easier to upload sketches and get the opinions of other designers and even non-designers too. The smartphone application is optimized for taking pictures of your sketches, where as the web platform is for taking screenshots of digital designs. Users can provide design feedback with text, visual annotations and voice clips, ensuring everyone understands the 'context' behind design decisions. This gives multiple team members the chance to get involved throughout the creative process.
The venture has both an iOS mobile app and a web app, making it easier to upload sketches and get the opinions of other designers and even non-designers too. The smartphone application is optimized for taking pictures of your sketches, where as the web platform is for taking screenshots of digital designs. Users can provide design feedback with text, visual annotations and voice clips, ensuring everyone understands the 'context' behind design decisions. This gives multiple team members the chance to get involved throughout the creative process.
Trend Themes
1. Collaborative Design Feedback - Opportunities for disruptive innovation include AI-powered feedback algorithms and real-time collaboration features.
2. Mobile Design Collaboration - Disruptive innovation opportunities lie in mobile app development and user-friendly interface design.
3. Integrated Communication Platforms - Opportunities for disruption can be found in integrating design feedback platforms with popular communication tools like Slack.
Industry Implications
1. Design and Creative Services - Disruptive innovation can be achieved by creating new feedback platforms or improving existing collaboration tools targeting designers and creative professionals.
2. Mobile App Development - Disruption can be brought about by developing innovative mobile apps specifically designed for collaborative design feedback.
3. Communication and Collaboration Tools - Opportunities for disruptive innovation include integrating design feedback platforms with communication tools used in professional settings.
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