The DEREK LAM 10 CROSBY Gift Set is Accompanied by 10 Films
Rebecca Byers — February 16, 2016 — Fashion
References: refinery29 & sephora
The DEREK LAM 10 CROSBY gift set includes all 10 of the fragrances from the unique collection that has an accompanying film for each scent. The experimental collaboration includes 10 scents contained in colors that distinguish their scent and is based on a concept centered around the Derek Lam flagship store located on Crosby Street in downtown Manhattan.
Designed to be "10 moments, 10 stories," the unique collection is available as a set from Sephora and is an example of a product that is both a collectors item and supported by an elaborate narrative.
Scents featured in the fragrance include Rain Day, Something Wild, Drunk on Youth, Looking Glass, 2AM Kiss, Ellipsis, Afloat and Silent Street.
Designed to be "10 moments, 10 stories," the unique collection is available as a set from Sephora and is an example of a product that is both a collectors item and supported by an elaborate narrative.
Scents featured in the fragrance include Rain Day, Something Wild, Drunk on Youth, Looking Glass, 2AM Kiss, Ellipsis, Afloat and Silent Street.
Trend Themes
1. Fragrance-inspired Film Collaborations - Creating film narratives that tell the story of a fragrance collection opens up new opportunities for experiential marketing and enhances the customer experience.
2. Multi-sensory Branding - Combining product elements such as color, fragrance, and visual storytelling can create multi-sensory brand experiences for consumers and foster deeper emotional connections with the brand.
3. Collectible Fragrance Sets - Designing fragrance collections that are packaged and sold as a set can create a sense of exclusivity for collectors and incentivize consumers to purchase the entire collection.
Industry Implications
1. Beauty - Beauty brands can create unique and engaging fragrance experiences for consumers by exploring fragrance-inspired film collaborations.
2. Fashion - Fashion brands can incorporate multi-sensory elements into their product offerings, such as fragrance collections packaged with accompanying films, to create a more immersive brand experience for customers.
3. Entertainment - The creation of fragrance-inspired films provides opportunities for filmmakers and artists to collaborate with brands in a new and innovative way.
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