“Signs” Discusses Depression & Social Isolation
Ayman — March 19, 2009 — Pop Culture
References: patrickhughes.au & arabaquarius.blogspot
“Signs†is a very touching short film (12 minutes in length) by Australian director Patrick Hughes.
Set to be presented in the Schweppes Short Film Festival, the film tells the story of Jason, a socially isolated guy trying to fit in with the world around him.
There is no actual dialog between the two main characters. The communication is done with signs.
“Signs†digs into the essence of human interaction and relationships. A wonderful film.
Implications - Consumers are becoming increasingly more interested in independent films and shorts, and are attracted to simplistic and realistic forms of advertising. Companies can reach new audiences at a low cost by creating ad campaigns that connect with customers on an emotional level.
Set to be presented in the Schweppes Short Film Festival, the film tells the story of Jason, a socially isolated guy trying to fit in with the world around him.
There is no actual dialog between the two main characters. The communication is done with signs.
“Signs†digs into the essence of human interaction and relationships. A wonderful film.
Implications - Consumers are becoming increasingly more interested in independent films and shorts, and are attracted to simplistic and realistic forms of advertising. Companies can reach new audiences at a low cost by creating ad campaigns that connect with customers on an emotional level.
Trend Themes
1. Independent Films - Opportunity for companies to reach new audiences through emotional ad campaigns.
2. Short Films - Growing consumer interest in short films creates a demand for creative and impactful advertising.
3. Simplistic Advertising - Companies can attract customers by creating realistic and emotionally engaging ad campaigns.
Industry Implications
1. Film - Independent films and short films provide opportunities for innovative storytelling and emotional advertising.
2. Advertising - The demand for simplistic and emotionally engaging ad campaigns is on the rise.
3. Entertainment - Consumers' interest in independent films and short films opens up opportunities for creative and impactful content.
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