The Denny's Hobbit-Inspired Menu is Made for Middle-earth Residents
Meghan Young — October 25, 2012 — Lifestyle
People will be able to get a taste of Middle-earth thanks to the Denny's Hobbit-Inspired Menu, which is set to debut on November 6, 2012. Created to help promote the first of three 'Hobbit' films, "The Hobbit: An Unexpected Journey," it will win potential audience members over through their stomach. Considering that Hobbits are known for their love of food, this is an appropriate campaign, to say the least.
Comprised of 11 items, the Denny's Hobbit-Inspired Menu will offer such dishes as the Hobbit Hole Breakfast, Frodo’s Pot Roast Skillet and Bilbo’s Berry Smoothie. Select Hobbit-inspired entrees will come with collectible trading cards. There will also be special placemats providing access to additional movie content via QR codes including videos, online games and a behind-the-scenes look at Denny’s national TV spot promoting the menu.
Comprised of 11 items, the Denny's Hobbit-Inspired Menu will offer such dishes as the Hobbit Hole Breakfast, Frodo’s Pot Roast Skillet and Bilbo’s Berry Smoothie. Select Hobbit-inspired entrees will come with collectible trading cards. There will also be special placemats providing access to additional movie content via QR codes including videos, online games and a behind-the-scenes look at Denny’s national TV spot promoting the menu.
Trend Themes
1. Film-inspired Menus - Opportunity for restaurants and food chains to partner with movie studios to create menus inspired by popular films to attract movie-goers and fans.
2. Collectible Trading Cards - Opportunity for restaurants and food chains to offer collectible items with their menu items to attract more customers and create a sense of nostalgia and fandom.
3. QR Code Marketing - Opportunity for businesses to use QR codes on placemats and other materials to offer customers additional content like videos, games, and promotions.
Industry Implications
1. Restaurant - Restaurants and food chains can leverage film-inspired menus and collectible trading cards to attract more customers and increase sales.
2. Entertainment - Movie studios can partner with restaurants and fast food chains to promote their films through food and collectibles, creating further opportunities for brand promotion.
3. Marketing - Marketing companies can explore the use of QR codes as a new way of providing customers with more engaging content and marketing materials in physical spaces.
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