Dell Japan Teams With American Artists for 'Studio 15' PCs
wang fangqing/ Frances Wang — September 9, 2009 — Art & Design
References: configure.apj.dell & www1.jp.dell
Thanks to the intense competition within the PC market, computer makers are racking their brains to get consumer attention -- and their money, hopefully.
HP’s successful cooperation with fashion designer Vivienne Tam have have been the inspiration that caused Dell to follow suit with something even more eye-popping.
In its newly launched product line - Studio 15 - in Japan, consumers have 17 different color/pattern options offered by three sleek American artists - Mike Ming, Derek Welch and the late Andrea Rosenberger.
Brooklyn-based American-Japanese artist Mike Ming (Michael Miyahira), for example, specializing his art pieces by twisting New York urban culture with a quirky Japanese sense.
HP’s successful cooperation with fashion designer Vivienne Tam have have been the inspiration that caused Dell to follow suit with something even more eye-popping.
In its newly launched product line - Studio 15 - in Japan, consumers have 17 different color/pattern options offered by three sleek American artists - Mike Ming, Derek Welch and the late Andrea Rosenberger.
Brooklyn-based American-Japanese artist Mike Ming (Michael Miyahira), for example, specializing his art pieces by twisting New York urban culture with a quirky Japanese sense.
Trend Themes
1. Customized Laptop Designs - The collaboration between computer makers and artists to offer unique laptop designs presents an opportunity for consumer personalization and differentiation.
2. Art-inspired Technology - The integration of art and technology in products like the Studio 15 laptops demonstrates the potential for innovative and visually engaging tech products.
3. Cross-cultural Artistic Collaborations - The collaboration between American and Japanese artists in the creation of the Studio 15 laptops highlights the trend of global artistic partnerships in the tech industry.
Industry Implications
1. Computer Manufacturing - Computer manufacturers can explore collaboration opportunities with artists to create unique and visually appealing laptop designs.
2. Art and Design - The integration of art and technology in products like the Studio 15 laptops opens up opportunities for artists and designers to showcase their work in new and innovative ways.
3. Consumer Electronics - The demand for personalized and visually striking tech products, such as the Studio 15 laptops, creates opportunities for companies in the consumer electronics industry to enhance their offerings.
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