Domino's New DXP Cars Have 1 Seat to Make Room for its Warming Oven
Cadhla Gray — October 24, 2015 — Autos
References: dominosdxp & brandchannel
Domino's Pizza has proven to be an innovate brand, creating mobile apps, a robotic assistant and now, specially made delivery cars. The cars use the Chevy Spark minicar as its base, taking out the seats other than the driver's. With this extra room, a warming oven is installed behind the driver, while the car itself can fit up to 80 pizzas.
This increases the number of houses the brand can deliver to, as well as its large order delivering capabilities. There is also a non-slip surface that is easy to clean and keeps the food and drinks stable during the ride. Finally, the outside of the cars are branded, with Domino's hubcaps and even a logo-shining puddle light.
While the DXP delivery cars may not be quite as epic as its flight delivery service in the Caribbean, they will certainly increase the company's ability to provide excellent service in the delivery sector.
This increases the number of houses the brand can deliver to, as well as its large order delivering capabilities. There is also a non-slip surface that is easy to clean and keeps the food and drinks stable during the ride. Finally, the outside of the cars are branded, with Domino's hubcaps and even a logo-shining puddle light.
While the DXP delivery cars may not be quite as epic as its flight delivery service in the Caribbean, they will certainly increase the company's ability to provide excellent service in the delivery sector.
Trend Themes
1. Mobile Delivery Solutions - The development of specially made delivery vehicles with built-in warming ovens enables increased delivery capabilities and improved customer service.
2. Streamlined Delivery Operations - Optimizing delivery vehicles by removing unnecessary seats increases storage capacity and allows for efficient transportation of large orders.
3. Branded Delivery Experiences - Customizing delivery vehicles with company branding elements enhances brand recognition and creates a memorable customer experience.
Industry Implications
1. Food Delivery - The food delivery industry can explore the use of custom delivery vehicles to improve overall service and expand delivery capabilities.
2. Automotive - The automotive industry can develop specialized delivery vehicles that cater to the specific needs of various businesses, such as incorporating built-in ovens.
3. Branding and Marketing - Branding and marketing agencies can assist companies in creating custom branded delivery vehicles to elevate brand recognition and create unique brand experiences.
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