The Delicate Skin Care Branding for Dove's DermaSeries is Barely There
Laura McQuarrie — July 15, 2014 — Fashion
References: dove.us & packagingoftheworld
Dove's DermaSeries is a delicate skin care line that was introduced this year as a range specifically for those with extremely dry skin or skin conditions. This comes through beautifully in the packaging for DermaSeries, which is so soft and delicate that it's hardly even there.
Dove products can always be recognized with the use of opaque white and this series builds upon this with a sophisticated touch. Packaging developed by the Raison Pure NYC agency features subtle silver detailing that's crisp, clean and fresh. The simple but elegant look is seamlessly carried across all products in the range, including soaps, body and facial cleansers in all sorts of different containers.
The silvery packaging is the perfect compliment to the Dove True Tone range, which is presented with similarly subtle detailing in gold.
Dove products can always be recognized with the use of opaque white and this series builds upon this with a sophisticated touch. Packaging developed by the Raison Pure NYC agency features subtle silver detailing that's crisp, clean and fresh. The simple but elegant look is seamlessly carried across all products in the range, including soaps, body and facial cleansers in all sorts of different containers.
The silvery packaging is the perfect compliment to the Dove True Tone range, which is presented with similarly subtle detailing in gold.
Trend Themes
1. Sophisticated Minimalism - Opportunity to develop sleek and understated packaging designs that convey simplicity and elegance.
2. Subtle Branding - Opportunity to use minimalist design elements to create memorable and recognizable branding.
3. Naturalistic Packaging - Opportunity to create packaging designs that feature nature-inspired elements and eco-friendly materials.
Industry Implications
1. Skincare - Opportunity to utilize minimalist design trends to create effective, gentle skincare products that are well-packaged.
2. Cosmetics - Opportunity to create sleek and minimalist packaging that highlights the beauty of the product without overwhelming it.
3. Personal Care - Opportunity to create packaging that makes consumers feel special and nurtured, as if the products were designed just for them.
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