The 'Death of Print' Infographic Tells a Tale of the Digital Age
Jennifer Gosnell — May 31, 2012 — Tech
References: blog.getsatisfaction & columnfivemedia
The 'Death of Print' outlines what most print media outlets have realized at this point: if you don't adapt, you die out. In the print world, subscriptions and advertising is decreasing and thus, so is revenue. Many claim the disadvantage of print is the inevitability of falling behind; with print, you can't update stories in real time like you can online.
As a result, digital subscriptions are up. Clients can get notifications on issues of interest sent straight to their smartphones, email inboxes, or in the form of text alerts. In 2009, only 11% of Americans were subscribed to a physical national or periodical paper. Meanwhile, digital subscriptions have increased exponentially, with the San Jose Mercury News boasting a 322% increase over the last few years.
As a result, digital subscriptions are up. Clients can get notifications on issues of interest sent straight to their smartphones, email inboxes, or in the form of text alerts. In 2009, only 11% of Americans were subscribed to a physical national or periodical paper. Meanwhile, digital subscriptions have increased exponentially, with the San Jose Mercury News boasting a 322% increase over the last few years.
Trend Themes
1. Digital Subscriptions - The rise of digital subscriptions presents an opportunity for print media outlets to adapt and generate revenue in the digital age.
2. Real-time Updates - The need for real-time updates in the digital world creates an opportunity for innovative platforms that allow print media to provide up-to-date information.
3. Mobile Notifications - The growing popularity of receiving notifications on smartphones provides an opportunity for print media outlets to engage users and deliver their content directly to mobile devices.
Industry Implications
1. Print Media - The decline of print media pushes the industry to explore digital transformation and find new ways to attract and retain readership.
2. Digital Publishing - The increasing demand for digital subscriptions creates opportunities for digital publishing platforms to enhance user experience and capture a larger market share.
3. Mobile Technology - The rise of mobile notifications opens up avenues for mobile technology companies to develop innovative solutions for delivering engaging and personalized content to users.
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