Element Three Puts a Playful Spin on (Death and) Taxes
Vasiliki Marapas — April 10, 2015 — Pop Culture
References: elementthree & fastcodesign
In 1789, Benjamin Franklin wrote that nothing in life is certain, save for "death and taxes." Even worse than that hellish annual ritual? Audits. Even the word sends a collective shiver up our spines.
In a brilliant marketing move, branding agency Element Three has come up with the 'Audit Survival Kit,' a handy birchwood box that comes equipped with the essentials (should the auditing nightmare ever occur to you). This includes things like flashcards (to test your CPA with); a specially branded tea that reads "Are you in hot water?"; a worry stone and a bottle of "Audit Headache Relief" pills. Of course, these are only tic-tacs, but one can only hope that the placebo effect would take place.
This humorous kit for a universal pain in the ass proves that relatable marketing tactics go a long way.
In a brilliant marketing move, branding agency Element Three has come up with the 'Audit Survival Kit,' a handy birchwood box that comes equipped with the essentials (should the auditing nightmare ever occur to you). This includes things like flashcards (to test your CPA with); a specially branded tea that reads "Are you in hot water?"; a worry stone and a bottle of "Audit Headache Relief" pills. Of course, these are only tic-tacs, but one can only hope that the placebo effect would take place.
This humorous kit for a universal pain in the ass proves that relatable marketing tactics go a long way.
Trend Themes
1. Relatable Marketing - Creating marketing campaigns and products that can be easily related to by consumers can lead to increased engagement and brand loyalty.
2. Humor in Marketing - Using humor in marketing strategies can help create a positive and memorable brand image.
3. Problem-solving Kits - Developing kits that provide solutions and comfort in facing common challenges can attract consumers and generate sales.
Industry Implications
1. Branding and Marketing - Branding and marketing professionals can utilize relatable marketing tactics and humor to enhance customer engagement and build brand loyalty.
2. Pharmaceuticals and OTC Medications - Pharmaceutical companies can explore the concept of problem-solving kits and develop fun and creative products like the 'Audit Headache Relief' pills.
3. Education and Training - Educational institutions and training providers can consider developing flashcards and study materials specifically targeted at preparing individuals for audits and other challenges.
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