NIke's De Lo Mio Air Max 95 Nods to the Dominican Republic
Nike's Air Max 95 sneaker silhouette arrives in a new iteration that celebrates the Dominican Republic -- it is entitled the De Lo Mio. This colorway follows the sneaker's London-inspired shoe entitled '110' and continues to honor different geographical locations.
The latest update nods to the Dominican Republic with a bright colorway rooted with a white base foundation. It is made from a blend of rubber, leather, and mesh materials with the most notable details found at the 3M reflective detailing and the volt colors. The top of the shoe has three colors adorning the airmax label and additional details include the lime ripstop eyelets covering the forefoot and rounded off laces.
Image Credit: Nike
The latest update nods to the Dominican Republic with a bright colorway rooted with a white base foundation. It is made from a blend of rubber, leather, and mesh materials with the most notable details found at the 3M reflective detailing and the volt colors. The top of the shoe has three colors adorning the airmax label and additional details include the lime ripstop eyelets covering the forefoot and rounded off laces.
Image Credit: Nike
Trend Themes
1. Geographical-themed Shoes - The trend of creating sneakers that celebrate different geographical locations presents opportunities for brands to tap into unique cultural inspirations.
2. Blend of Materials - The trend of using a blend of different materials to create unique designs in sneakers presents opportunities for materials innovation.
3. Colorway Updates - The trend of creating new colorways for popular sneaker silhouettes presents opportunities for customization and personalization.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend of creating shoes that celebrate different geographical locations by creating partnerships and collaborations with local creatives and designers to produce unique products that resonate with consumers.
2. Fashion - The fashion industry can take cues from the blend of materials trend in sneakers and apply it to clothing and accessories, creating innovative designs that offer both function and style.
3. Sports and Athletics - The sports and athletics industry can capitalize on the trend of creating new colorways for popular sneaker silhouettes by offering more customization and personalization options for athletes and consumers.
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