The Patrón Tequila Day of the Dead Campaign Marks the Mexican Holiday
Michael Hemsworth — October 25, 2019 — Marketing
References: patrontequila & thespiritsbusiness
The Patrón Tequila Day of the Dead campaign has been announced by the Bacardi-owned spirit brand as a way to celebrate the Mexican holiday and get consumers involved in the excitement. The campaign will consist of hundreds of bars participating in the action as well as incorporating art exhibitors in a series of activations that will take place in the US, Australia, London, Paris and Madrid from November 1 to 3. The campaign is set to be the largest of its kind and will also see a limited edition handprinted bottle by Mexican artist Lourdes Villagomez be available exclusively at Selfridges.
The Patrón Tequila Day of the Dead campaign was boasted by Senior Director of International Marketing for Patrón Spirits International Matthew Sykes who said, "We couldn’t be prouder to showcase the talents of our partner artists on a global scale, and what they have created truly reflects the vibrancy of the burgeoning international celebration that is Día de Muertos. We at Patrón Tequila think it’s important to celebrate the moments that matter with consumers and professionals around the world and Día de Muertos is a simply perfect example of a celebration woven into the culture and heritage of our homeland in Mexico."
The Patrón Tequila Day of the Dead campaign was boasted by Senior Director of International Marketing for Patrón Spirits International Matthew Sykes who said, "We couldn’t be prouder to showcase the talents of our partner artists on a global scale, and what they have created truly reflects the vibrancy of the burgeoning international celebration that is Día de Muertos. We at Patrón Tequila think it’s important to celebrate the moments that matter with consumers and professionals around the world and Día de Muertos is a simply perfect example of a celebration woven into the culture and heritage of our homeland in Mexico."
Trend Themes
1. Cultural Celebrations in Marketing - Companies can leverage cultural events to connect with consumers and showcase their brand in a meaningful way.
2. Artistic Collaborations in Branding - Partnering with talented artists can add a unique and creative element to a brand's marketing strategy.
3. Limited Edition Product Releases - Strategically releasing limited edition products can create a sense of exclusivity and urgency among consumers.
Industry Implications
1. Alcohol - Alcohol brands can leverage cultural celebrations and collaborations with artists to increase brand awareness and engage with consumers.
2. Art - Art exhibitors and artists can partner with brands as a way to showcase their work to a larger audience and potentially collaborate on limited edition products.
3. Retail - Retailers like Selfridges can attract customers by offering exclusive limited edition products from popular brands such as Patrón Tequila.
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