Jeremy Gutsche — January 12, 2007 — Lifestyle
References: telegraph
Expect this to radically tansform the world of professional sports. In an unprecidented move to boost US Soccer, the LA Galaxy has signed David Backham for a deal worth $250 million. The President of entertainment giant AEG had this to say, "David Beckham will have a greater impact on soccer in America than any athlete has ever had on a sport globally. We are acquiring an individual that will not only be the best ambassador and the best role model for athletes and fans of soccer but the best example of what any athlete can and should be. David is truly the only individual that can build the 'bridge' between soccer in America and the rest of the world."
I'm enjoying the quote in the Telegraph, from a country that was already abandoned by Beckham once. The Telegraph reports, "Even for a player who has managed to so successfully mix the glamorous and lucrative worlds of showbusiness and football, David Beckham's $250 million deal with LA Galaxy threatens to radically transform the landscape of world sport." If you've never watched US Soccer up until now, that might all change.
By the way, if you want to start smelling like him now, there's a David Beckham Cologne.
I'm enjoying the quote in the Telegraph, from a country that was already abandoned by Beckham once. The Telegraph reports, "Even for a player who has managed to so successfully mix the glamorous and lucrative worlds of showbusiness and football, David Beckham's $250 million deal with LA Galaxy threatens to radically transform the landscape of world sport." If you've never watched US Soccer up until now, that might all change.
By the way, if you want to start smelling like him now, there's a David Beckham Cologne.
Trend Themes
1. Rise of High-value Player Deals - The signing of David Beckham for a $250 million deal with the LA Galaxy showcases the trend of high-value player deals in professional sports.
2. Globalization of Soccer - David Beckham's impact on soccer in America highlights the trend of globalization in the sport, bridging the gap between American and international audiences.
3. Celebrity Sports Ambassadors - The signing of David Beckham as a sports ambassador represents the trend of using celebrities to enhance brand visibility and fan engagement in the sports industry.
Industry Implications
1. Sports Entertainment - The rise of high-value player deals presents disruptive innovation opportunities in the sports entertainment industry, such as leveraging celebrity endorsements to attract a wider audience.
2. Apparel and Fragrance - The launch of David Beckham Cologne taps into the trend of celebrity fragrances, offering a disruptive innovation opportunity in the apparel and fragrance industry to capitalize on fan association and idolization.
3. Sports Marketing and Sponsorship - The global impact of David Beckham's signing creates disruptive innovation opportunities in the sports marketing and sponsorship industry, opening doors for international collaborations and partnerships.
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