Radiohead's 'House of Cards' Music Video
Andres Colmenares — July 15, 2008 — Pop Culture
Radiohead seems to be living several years ahead of everyone else on planet Earth. First they give away their album, then they put on a free concert and now they release a music video made with no cameras or lights. The video was made only with data.
Radiohead used Geometric Informatics and Velodyne Lidar technology which is basically 3D scanning or motion capture. The system involves the use of 64 rotating lasers. It is complex and innovative, resulting in a very interesting effect.
In their YouTube channel you can find the "Behind the scenes" footage which explains how this piece of art was inspired and made.
The amazing and interesting use of technology this band is applying to their songs, videos and tours can be tested in this Google Code link: http://code.google.com/creative/radiohead/viewer.html
Here is the behind the scenes video:
Here are some more innovations from Radiohead:
Radiohead used Geometric Informatics and Velodyne Lidar technology which is basically 3D scanning or motion capture. The system involves the use of 64 rotating lasers. It is complex and innovative, resulting in a very interesting effect.
In their YouTube channel you can find the "Behind the scenes" footage which explains how this piece of art was inspired and made.
The amazing and interesting use of technology this band is applying to their songs, videos and tours can be tested in this Google Code link: http://code.google.com/creative/radiohead/viewer.html
Here is the behind the scenes video:
Here are some more innovations from Radiohead:
Trend Themes
1. 3D Scanning Technology - The innovative 3D scanning technology used in Radiohead's music video opens opportunities for virtual reality and augmented reality experiences.
2. Data-only Video Production - The use of data-only in video production, as demonstrated by Radiohead, creates potential for more efficient and cost-effective video production.
3. Lidar Technology - The use of Velodyne Lidar technology in the making of Radiohead's music video highlights opportunities for integration of Lidar in various fields such as autonomous vehicles and robotics.
Industry Implications
1. Music Production - The integration of technology in music production, as demonstrated by Radiohead, opens possibilities for more creativity and innovation in the music industry.
2. Film and Video Production - The use of data and 3D scanning technology opens opportunities for more advanced and unique video production, with potential for use in film making.
3. Autonomous Vehicles and Robotics - The incorporation of Lidar technology demonstrated in Radiohead's music video presents possibilities for disruptive innovation in fields such as autonomous vehicles and robotics.
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