LeChat's Dare to Wear Mood Café Range is Aromatic & Changes Colors
Laura McQuarrie — September 4, 2019 — Fashion
References: lechatnails & allure
Coffee lovers who are fans of LeChat's Dare to Wear Mood nail polish products will be especially excited about the brand's new Dare to Wear Mood Café collection, which is full of six autumnal colors with coffee-inspired scents. In the range, customers will find shades like Cappuccino that change from medium brown to light brown—as if a splash of milk or cream has been added—and includes a scent to match its name.
The collection also includes French Vanilla, Pumpkin Spice, Cinnamon Latte, Matcha Mint and Chocolate Mocha. Each color changes to a lighter or a darker version of itself, offering a fun way to explore each shade. The nail polish colors boast the ability to change colors based on temperature, much like a nostalgic mood ring.
The collection also includes French Vanilla, Pumpkin Spice, Cinnamon Latte, Matcha Mint and Chocolate Mocha. Each color changes to a lighter or a darker version of itself, offering a fun way to explore each shade. The nail polish colors boast the ability to change colors based on temperature, much like a nostalgic mood ring.
Trend Themes
1. Coffee-scented Nail Lacquers - Disruptive innovation opportunity: Develop scented nail lacquers for other beverages or food items to offer a multisensory experience for customers.
2. Color-changing Nail Polish - Disruptive innovation opportunity: Create color-changing nail polish that responds to factors other than just temperature, such as light exposure or pH levels.
3. Multisensory Beauty Products - Disruptive innovation opportunity: Explore the development of beauty products that engage multiple senses, such as scented lipsticks or fragrant mascara.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Introduce more interactive and experiential products into the beauty industry to cater to the growing demand for unique sensory experiences.
2. Beverage - Disruptive innovation opportunity: Collaborate with cosmetic brands to create beverage-inspired scented products, bridging the gap between the beauty and beverage industries.
3. Fashion - Disruptive innovation opportunity: Incorporate fragrance or scent elements into fashion products, such as scented fabrics or perfumed accessories, to offer a novel sensory experience for consumers.
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