The CEO of Danier Leather Shared Insight About Brand Mentality
Sarah Dos Santos — November 12, 2013 — TH Video
Trend Hunter met with Jeffrey Wortsman -- the passionately curious President and CEO of Danier Leather -- to learn about his experience in developing the brand mentality behind the company.
His story began as a child, constantly curious and wanting to take apart everything. He didn't know how to put the pieces back together but he believes that curiosity was and continues to be an asset in his career because it encourages him to keep asking questions. When he thinks about hiring he wants people who also share that curiosity for the why and how, always digging underneath the surface to make things better.
The cultural values of Danier Leather involve the desire to learn about what goes on inside the minds of people from all over the world. From his experience he has learned that customers want to dress well and have quality products without busting their wallets. Danier Leather aims to offer that to customers and incorporate their views into the products.
Trial and error is part of the process but without being curious and trying new things you won't open yourself up to the possibility of truly succeeding.
His story began as a child, constantly curious and wanting to take apart everything. He didn't know how to put the pieces back together but he believes that curiosity was and continues to be an asset in his career because it encourages him to keep asking questions. When he thinks about hiring he wants people who also share that curiosity for the why and how, always digging underneath the surface to make things better.
The cultural values of Danier Leather involve the desire to learn about what goes on inside the minds of people from all over the world. From his experience he has learned that customers want to dress well and have quality products without busting their wallets. Danier Leather aims to offer that to customers and incorporate their views into the products.
Trial and error is part of the process but without being curious and trying new things you won't open yourself up to the possibility of truly succeeding.
Trend Themes
1. Passion for Curiosity - Opportunity for brands to cultivate a culture of curiosity, encouraging innovation and continuous improvement.
2. Customer-centric Approach - Potential for brands to gain customer insights and incorporate them into product development, enhancing customer satisfaction.
3. Affordable Luxury - Growing demand for quality products at accessible prices, offering businesses an opportunity to provide affordable luxury options.
Industry Implications
1. Fashion and Apparel - Fashion brands can embrace curiosity and customer-centricity to offer affordable luxury products in the market.
2. Market Research - Market research firms can help brands gather customer insights and inform product development strategies.
3. Retail - Retailers can leverage curiosity-focused brand mentalities to curate product offerings that resonate with customers seeking affordable luxury.
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