Daniel Mackie and His Lustrous Illustrations
Jessica Marcel — March 28, 2010 — Art & Design
References: danielmackie & coroflot
London-based artist Daniel Mackie uses pencil and watercolor in his illustrations of individuals in often-unusual situations. All of Daniel Mackie's subjects appear elongated, as though they were seen in the reflection of a funhouse mirror.
Daniel Mackie uses everyday situations just as often as he uses imaginary scenes. One drawing shows children who appear to have just painted a wall with spray paint; another shows a giant man plucking sailboats out of a river.
Implications - With so many different stresses in modern society, consumers are looking for a sense of relief from their products. Items that feature a fantastical element appeal to shoppers who want to forget their responsibilities for a moment.
Daniel Mackie uses everyday situations just as often as he uses imaginary scenes. One drawing shows children who appear to have just painted a wall with spray paint; another shows a giant man plucking sailboats out of a river.
Implications - With so many different stresses in modern society, consumers are looking for a sense of relief from their products. Items that feature a fantastical element appeal to shoppers who want to forget their responsibilities for a moment.
Trend Themes
1. Fantastical Products - Develop products that offer a sense of relief and escapism from the everyday stresses of modern society.
2. Whimsical Art - Embrace the use of pencil and watercolor to create imaginative and surreal artworks.
3. Reflection-based Distortion - Explore the use of elongated and distorted imagery to create a sense of surrealism and reflection.
Industry Implications
1. Home Decor - Incorporate fantastical and whimsical elements into home decor products to provide consumers with a sense of escapism and relief.
2. Art and Illustration - Encourage artists to experiment with pencil and watercolor techniques to create imaginative and surreal artworks.
3. Visual Effects and Animation - Utilize reflection-based distortion techniques in visual effects and animation to evoke a sense of surrealism and fantasy.
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