Daniel Luxford Captures the Sultry and Sweet
Jordan Sowunmi — June 25, 2011 — Fashion
References: danielluxford & zac-fashion
For Australian fashion photographer Daniel Luxford's latest shoot, he teams up with fellow Australian, GIant Model's Karina, for a series of photos that take place in a variety of settings, the only thread between the photographs being a strong and sustained combination of sex appeal and wholesomeness.
Daniel Luxford is an accomplished photographer. His work has appeared in a series of publications, including Vice Magazine, Pulp Magazine, and Life Lounge. He was just named the runner-up in the Editorial category of Capture Magazine Australia's Top Emerging Photographers 2011 Awards.
Daniel Luxford's skills are on full display in this shoot. His ability to transform Karina from a tousled hair, bedroom minx into an elegant and confident supermodel in a manner of a few shots is staggering. Daniel Luxford has all the makings of a photographer on the rise and corporate clients are beginning to take notice. He has shot for Stussy, Puma and New Balance and with an eye for capturing the moment like he displays in this editorial, they will continue to knock on his door.
Implications - One effective way a company can stand out in the crowded marketplace is by investing in advertising that focuses on 'candid' shots of normal, everyday people. By eschewing traditional marketing convention by forgoing models or airbrushed and photoshopped shoots, the company establishes itself as one on the vanguard of new marketing and shows that its brand is made for the average person, not elitlists or the wealthy.
Daniel Luxford is an accomplished photographer. His work has appeared in a series of publications, including Vice Magazine, Pulp Magazine, and Life Lounge. He was just named the runner-up in the Editorial category of Capture Magazine Australia's Top Emerging Photographers 2011 Awards.
Daniel Luxford's skills are on full display in this shoot. His ability to transform Karina from a tousled hair, bedroom minx into an elegant and confident supermodel in a manner of a few shots is staggering. Daniel Luxford has all the makings of a photographer on the rise and corporate clients are beginning to take notice. He has shot for Stussy, Puma and New Balance and with an eye for capturing the moment like he displays in this editorial, they will continue to knock on his door.
Implications - One effective way a company can stand out in the crowded marketplace is by investing in advertising that focuses on 'candid' shots of normal, everyday people. By eschewing traditional marketing convention by forgoing models or airbrushed and photoshopped shoots, the company establishes itself as one on the vanguard of new marketing and shows that its brand is made for the average person, not elitlists or the wealthy.
Trend Themes
1. Candid Advertising - Investing in advertising that features 'candid' shots of normal, everyday people can help companies stand out in the crowded marketplace and establish themselves as vanguards of new marketing.
2. Wholesome Sex Appeal - Combining sex appeal with wholesomeness in photography can create a captivating and unique aesthetic.
3. Transformative Photography - Photographers who have the ability to transform models and capture the moment in a compelling way have a promising future in the industry.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of candid advertising to create more relatable and inclusive campaigns.
2. Marketing - The marketing industry can adapt to the trend of featuring wholesome sex appeal in photography to attract a wider range of consumers.
3. Photography - The photography industry can explore transformative photography techniques to differentiate themselves and attract corporate clients.
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