Ksubi Kolors by Daniel Askill Brings Operatic Slow-Motion Film Ingenuity
Wesley Grant — May 9, 2011 — Marketing
References: fashioncopious.typepad & fashioncopious.typepad
The Ksubi Kolors Film is directed by Daniel Askill for the Australian fashion label Ksubi and promotes Ksubi’s colored denim range.
The film's ingenuity stems from its stirring opera music and epic fume-fueled, slow-motion battle that combines three soaring color-clad models and a trio of 80s muscle cars. Askill’s idea to combine the opera music, odd scenes and slow-motion film style is commendable and captures each and every denim movement and smoke billow at 1500 frames per second. I love Ksubi’s unconventional approach to marketing its denim range; it works so well.
Shot next to Sydney’s Kingsford Smith International Airport and featuring models Bambi Northwood-Blythe, Cisco Gorrow and Heidi Harrington-Johnson, this film will surely mesmerize you.
The film's ingenuity stems from its stirring opera music and epic fume-fueled, slow-motion battle that combines three soaring color-clad models and a trio of 80s muscle cars. Askill’s idea to combine the opera music, odd scenes and slow-motion film style is commendable and captures each and every denim movement and smoke billow at 1500 frames per second. I love Ksubi’s unconventional approach to marketing its denim range; it works so well.
Shot next to Sydney’s Kingsford Smith International Airport and featuring models Bambi Northwood-Blythe, Cisco Gorrow and Heidi Harrington-Johnson, this film will surely mesmerize you.
Trend Themes
1. Slow-motion Film - Opportunities for incorporating slow-motion film techniques to create visually captivating and attention-grabbing marketing content.
2. Colored Denim - Exploring the growing trend of colored denim in the fashion industry and how it can be marketed in unconventional ways.
3. Opera Music - Discovering the potential of using opera music in advertising campaigns to evoke emotions and create a unique brand experience.
Industry Implications
1. Fashion - Innovative marketing strategies using slow-motion films and unconventional approaches for promoting clothing and denim brands.
2. Film Production - Creating visually stunning slow-motion films that combine music, fashion, and unique storytelling to captivate audiences and highlight brand identity.
3. Music Marketing - Utilizing opera music in advertising campaigns to enhance brand storytelling and create memorable experiences for customers in various industries such as fashion, film, and more.
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