Danica Patrick Recruits a New GoDaddy.com Girl in Latest Ad
Marissa Brassfield — May 24, 2009 — Marketing
References: videos.godaddy & egmcartech
This latest Danica Patrick 'Speeding' commercial for GoDaddy.com showcases the diminutive racecar driver's sensuality. The GoDaddy ad is being billed as GoDaddy's hottest Internet-only commercial ever and will be aired during the Indy 500.
In the Danica Patrick 'Speeding' commercial, Patrick is pulled over by a hot cop who has a penchant for becoming a GoDaddy girl. Check out the teaser video above, and see what happens next at the GoDaddy website below.
Implications - Urban societies have become overwhelmingly infiltrated with commercials causing consumers to become desensitized to their messages. These consumers now only take notice of commercials that are groundbreaking for their memorable shocking or risque content.
In the Danica Patrick 'Speeding' commercial, Patrick is pulled over by a hot cop who has a penchant for becoming a GoDaddy girl. Check out the teaser video above, and see what happens next at the GoDaddy website below.
Implications - Urban societies have become overwhelmingly infiltrated with commercials causing consumers to become desensitized to their messages. These consumers now only take notice of commercials that are groundbreaking for their memorable shocking or risque content.
Trend Themes
1. Risque Advertisements - There is a trend towards creating attention-grabbing ads that are memorable due to their shocking or risque content.
2. Celebrity Endorsements - There is a trend towards utilizing celebrity endorsements to promote products and services, as seen in the Danica Patrick 'Speeding' commercial for GoDaddy.
3. Internet-only Ads - There is a trend towards creating ads specifically for the internet, as seen in GoDaddy's hottest internet-only commercial featuring Danica Patrick.
Industry Implications
1. Advertising - The advertising industry can capitalize on the trend towards creating risque or shocking ads that are attention-grabbing and memorable.
2. Celebrity Endorsement Agencies - Celebrity endorsement agencies can take advantage of the trend towards utilizing famous personalities, like Danica Patrick, to promote products and services.
3. Digital Marketing - The digital marketing industry can capitalize on the trend towards creating internet-only ads that can go viral and capture the attention of a large audience.
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