The Damian Kozlik 'Dot' is an Awesome Pointillist Watch
Armida Ascano — December 21, 2010 — Fashion
References: coroflot & designspotter
The Damian Kozlik 'Dot' watch is unlike any other chronograph I've seen. This rubber band watch is perforated for a stylish, sleek look that is athletic, but sophisticated.
The continuity of the chronograph adds an interesting aesthetic, with camouflage buttons posing as perforations. The Damian Kozlik 'Dot' is also achingly futuristic, with a digital display that is sure to make this watch an awesome holiday present.
Implications - Youth consumers have a strong penchant for minimalist and contemporary aesthetics. This stems from a desire to bring about the future that they have had represented to them in various popular media. Companies should consider implementing design that bares a resemblance to a future that has been portrayed in movies.
The continuity of the chronograph adds an interesting aesthetic, with camouflage buttons posing as perforations. The Damian Kozlik 'Dot' is also achingly futuristic, with a digital display that is sure to make this watch an awesome holiday present.
Implications - Youth consumers have a strong penchant for minimalist and contemporary aesthetics. This stems from a desire to bring about the future that they have had represented to them in various popular media. Companies should consider implementing design that bares a resemblance to a future that has been portrayed in movies.
Trend Themes
1. Perforated Rubber Band Watches - Designing perforated rubber bands for watches can result to stylish, sleek, athletic, and sophisticated watches.
2. Digital Display Watches - The use of digital display adds a futuristic appeal to watches.
3. Minimalist and Contemporary Watch Aesthetics - Youth consumers have a strong penchant for minimalist and contemporary watch designs.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can incorporate perforated rubber bands and digital displays to cater to the taste of youthful consumers.
2. Gadgets and Electronics - The industry can innovate and combine electronics and fashion, such as adding futuristic designs to watches.
3. Marketing and Advertising - Marketing and advertising can utilize the appeal of futurism to target the youth market.
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