Daisy Lowe for A Bathing Ape Ladies Debuts Elegant Urban Wear
Matt Ho — June 28, 2011 — Pop Culture
References: vimeo & highsnobiety
Having seen the Daisy Lowe for A Bathing Ape Ladies clip, I think it's about time that the females get some love from BAPE.
The Daisy Lowe for A Bathing Ape Ladies lookbook video shows off a variety of new clothes that ladies can expect from the Japanese brand. The clip shows the British model dressed in a variety outfits which include skirts, letterman jackets and sweaters that have a look that's completely different from what you would expect from the brand. There's still some vibrant pieces that's reflective of what BAPE does, but for the most part, the outfits are a lot more elegant and classy. I'll even say that it's ditched the urban streetwear theme in favor of a completely different style. But it's a great transition and there's no doubt that the brand will soon attract a large following from the ladies.
The Daisy Lowe for A Bathing Ape Ladies lookbook video shows off a variety of new clothes that ladies can expect from the Japanese brand. The clip shows the British model dressed in a variety outfits which include skirts, letterman jackets and sweaters that have a look that's completely different from what you would expect from the brand. There's still some vibrant pieces that's reflective of what BAPE does, but for the most part, the outfits are a lot more elegant and classy. I'll even say that it's ditched the urban streetwear theme in favor of a completely different style. But it's a great transition and there's no doubt that the brand will soon attract a large following from the ladies.
Trend Themes
1. Elegant Urban Wear - BAPE's shift towards elegant and classy urban wear presents an opportunity for disruptively innovating streetwear fashion.
2. Classy Streetwear - The intersection of classiness and streetwear presents opportunities for disruptive fashion brands to create a new niche market.
3. Women's BAPE Fashion - BAPE's debut of a clothing line dedicated to women opens up opportunities for innovative, female-targeting streetwear fashion brands.
Industry Implications
1. Fashion - BAPE's shift in style and gender targeting presents opportunities for disruptive innovations in the fashion industry.
2. Retail - BAPE's branching into women's fashion introduces a potential growth market for disruptive retail strategies.
3. Marketing - The success of Daisy Lowe for A Bathing Ape Ladies suggests that women-focused marketing strategies could prove successful for other streetwear brands.
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