The Daily Paper x Yellow Claw Collaboration is Instantly Striking
Vasiliki Marapas — July 3, 2014 — Fashion
References: dailypaperclothing & highsnobiety
The Daily Paper x Yellow Claw capsule collection, titled 'Blood for Mercy,' is accompanied by a track produced by the Dutch DJ collective (hailing from Amsterdam), along with up-and-coming producer Yung Felix. In a move of meta-genius, the song is titled "Daily Paper."
The monochromatic collection is comprised of sporty menswear staples such as long-sleeved shirts, hoodies and jerseys, as well as bucket hats. Available exclusively at Yellow Claw's online store, the line is sure to turn heads with its striking graphic visuals and typography. The collection's title, which is arguably aggressive, is emblazoned over the merchandise, accompanied by the brand's signature emblem.
Music fans will enjoy this highly creative, integrated collaboration between the edgy clothing label and DJ trio.
The monochromatic collection is comprised of sporty menswear staples such as long-sleeved shirts, hoodies and jerseys, as well as bucket hats. Available exclusively at Yellow Claw's online store, the line is sure to turn heads with its striking graphic visuals and typography. The collection's title, which is arguably aggressive, is emblazoned over the merchandise, accompanied by the brand's signature emblem.
Music fans will enjoy this highly creative, integrated collaboration between the edgy clothing label and DJ trio.
Trend Themes
1. Collaborative Capsule Collections - The Daily Paper x Yellow Claw collaboration showcases the trend of fashion brands partnering with music artists to create limited-edition collections.
2. Visual Graphic Merchandise - The striking graphic visuals and typography on the 'Blood for Mercy' collection highlight the trend of using bold and visually appealing designs on fashion merchandise.
3. Meta-genius Marketing - The song titled 'Daily Paper' accompanying the collection demonstrates the trend of integrating music and branding to create a unique marketing strategy.
Industry Implications
1. Fashion - The 'Blood for Mercy' capsule collection showcases how fashion brands can leverage collaborations to create buzz and attract new customers.
2. Music - The integration of a track produced by Yellow Claw and Yung Felix in the capsule collection demonstrates the potential for music artists to expand their reach through collaborations with fashion brands.
3. Online Retail - The exclusive availability of the collection at Yellow Claw's online store highlights the trend of online retail as a platform for limited-edition fashion releases.
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