Daft Punk's Instant Crush Video Ushers Mannequins Down the Aisle
Vasiliki Marapas — December 10, 2013 — Pop Culture
Daft Punk's 'Instant Crush' video is just the latest in an eclectic line-up of the group's 'Random Access Memories' music videos. Not your typical love story of boy-meets-girl, the video has a revamped story-line of mannequin-meets-mannequin. The lady mannequin is dressed in traditional colonial garb, whereas the gentleman mannequin dons an American Revolutionary Soldier uniform. The unconventional love story begins when the two are placed across the room from one another in a museum, and continues to capture how their lust grows into genuine caring and affection.
The music video is interspersed with scenes of Julian Casablancas, of Stroke's fame, getting down in an '80s groove -- complete with a British Invasion jacket to boot. This video follows the debut video in the Random Access Memories series, titled 'Lose Yourself to Dance.'
The music video is interspersed with scenes of Julian Casablancas, of Stroke's fame, getting down in an '80s groove -- complete with a British Invasion jacket to boot. This video follows the debut video in the Random Access Memories series, titled 'Lose Yourself to Dance.'
Trend Themes
1. Mannequin Love Story Videos - A trend of creating music videos featuring mannequins or non-human love interests which can be marketed to fashion and music industries.
2. Non-traditional Love Storytelling - A trend of using unconventional love storylines in music videos which can be used to market to diverse and alternative audiences.
3. Retro-inspired Music Videos - A trend of creating music videos that incorporate retro styles and music references which can be marketed to nostalgic and alternative music fans.
Industry Implications
1. Fashion Industry - The fashion industry now has an opportunity to create advertisements with mannequins that have stories and personalities.
2. Music Industry - The music industry now has an opportunity to create music videos with unconventional storylines and retro-inspired visuals.
3. Entertainment Industry - The entertainment now has an opportunity to explore unconventional love stories that appeal to diverse audiences.
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