Dachi Tea Co. is Offering a Collection of Its Single-Origin Teas
Mishal Omar — July 21, 2017 — Lifestyle
References: dachitea.co & kickstarter
The Dachi Tea Co. is based in Taipei City, Taiwan, and offers a series of authentic, high quality teas that it is hoping to make "as accessible and readily available as fine wine or artisanal coffee."
The brand is hoping to offers its consumers an "introduction to Taiwanese tea with as much of the detail, color, and humanity as the mind and camera can capture." The box set that the brand is offering contains three of the brand's "finest, competition-grade teas," along with six teas that represent Taiwan's diverse tea culture.
Products in this collection include a Sky High tea with notes of magnolia and sugar cane, a Scarlet Honey with notes of various summer fruits, woodsy aromas and pure honey, and a Red Jade with notes of cloves, spicy oak-aged cognac, and orange zest.
The brand is hoping to offers its consumers an "introduction to Taiwanese tea with as much of the detail, color, and humanity as the mind and camera can capture." The box set that the brand is offering contains three of the brand's "finest, competition-grade teas," along with six teas that represent Taiwan's diverse tea culture.
Products in this collection include a Sky High tea with notes of magnolia and sugar cane, a Scarlet Honey with notes of various summer fruits, woodsy aromas and pure honey, and a Red Jade with notes of cloves, spicy oak-aged cognac, and orange zest.
Trend Themes
1. Single-origin Teas - Opportunity to explore and market teas sourced from a single origin, offering unique flavors and experiences.
2. Tea Box Sets - Potential to create curated box sets of tea varieties, introducing consumers to a range of flavors and promoting exploration.
3. Authentic Tea Experiences - Room for innovation in providing consumers with immersive experiences that capture the cultural and sensory aspects of tea drinking.
Industry Implications
1. Specialty Tea - Specialty tea companies can capitalize on the growing demand for single-origin and high-quality teas, offering unique and artisanal products.
2. Tea Subscription Services - Disruptive opportunity to provide curated monthly tea box sets, delivering new and diverse tea experiences to subscribers' doorsteps.
3. Tea Tourism - Potential to create tea-focused travel experiences, taking enthusiasts on immersive journeys to tea-producing regions and farms.
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