Nectar Sleep Specifically Targets Hispanic Consumers in the US
Laura McQuarrie — October 4, 2018 — Art & Design
References: es.nectarsleep & prnewswire
The last few years have introduced plenty of innovation to the mattress industry, including tons of new D2C mattress brands. Nectar Sleep is setting itself apart in this regard by targeting the Hispanic market within the United States. Nectar Sleep recently launched a Spanish website, social media accounts and Spanish language services to better assist this portion of the market, making it the first direct-to-consumer mattress brand to create a full-service experience.
Nectar Sleep makes its memory foam mattresses available online, making it easy for consumers to connect with a better night of rest thanks to cooling technology, premium materials and an emphasis on comfort and support. The Nectar Mattress is compatible with all bed types, ships in the mail via a bag and comes with Nectar's 365 Night Home Trial Comfort Guarantee and a Forever Warranty.
Nectar Sleep makes its memory foam mattresses available online, making it easy for consumers to connect with a better night of rest thanks to cooling technology, premium materials and an emphasis on comfort and support. The Nectar Mattress is compatible with all bed types, ships in the mail via a bag and comes with Nectar's 365 Night Home Trial Comfort Guarantee and a Forever Warranty.
Trend Themes
1. D2C Mattresses - Disruptive innovation opportunity: Create a targeted D2C mattress brand for a specific demographic group, such as targeting Hispanic consumers.
2. Spanish Language Services - Disruptive innovation opportunity: Develop language services to cater to specific customer segments, enhancing their experience.
3. Full-service Experience - Disruptive innovation opportunity: Differentiate from competitors by offering a comprehensive, end-to-end service for customers.
Industry Implications
1. Mattress Industry - Disruptive innovation opportunity: Introduce innovative features and materials to differentiate products in the mattress industry.
2. E-commerce Industry - Disruptive innovation opportunity: Develop and optimize online platforms and services to improve the D2C shopping experience.
3. Customer Service Industry - Disruptive innovation opportunity: Enhance customer service by providing specialized assistance and support for specific customer segments.
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