The D Lillard 1 Shoe Features Rap Lyrics Written By Damian Lillard
Rahul Kalvapalle — March 10, 2015 — Fashion
References: news.adidas & sneakernews
The Adidas D Lillard 1 is a basketball shoe inspired by one of the NBA's most hard-working and reliable players, Portland Trail Blazer Damian Lillard.
The D Lillard 1 has a midsole that features full-length adiprene+ cushioning for increased responsiveness and enhanced heel-to-toe transition, a necessity in the modern game for players with Lillard's brand of confident and complete basketball. His versatility is further supported by a TECHFIT tongue and inner booty for increased comfort and fit. A low-cut and stable design optimizes mobility, comfort and on-court versatility.
As is a necessity for signature basketball shoes these days, the shoe features a number of design elements that reflect Lillard's personality and style. The word 'Dame' is written across the tongue of the right shoe, while the insoles of both shoes feature rap lyrics written by Lillard and related to each colorway.
At $105, this shoe represents great value both for its performance elements and classy design.
The D Lillard 1 has a midsole that features full-length adiprene+ cushioning for increased responsiveness and enhanced heel-to-toe transition, a necessity in the modern game for players with Lillard's brand of confident and complete basketball. His versatility is further supported by a TECHFIT tongue and inner booty for increased comfort and fit. A low-cut and stable design optimizes mobility, comfort and on-court versatility.
As is a necessity for signature basketball shoes these days, the shoe features a number of design elements that reflect Lillard's personality and style. The word 'Dame' is written across the tongue of the right shoe, while the insoles of both shoes feature rap lyrics written by Lillard and related to each colorway.
At $105, this shoe represents great value both for its performance elements and classy design.
Trend Themes
1. Rap-inspired Footwear - There is an opportunity for footwear brands to collaborate with musicians and artists to create unique designs that appeal to a wide range of consumers.
2. Personalized Sports Equipment - Athletes are looking for ways to express their individuality on the court and field, presenting an opportunity for sports equipment brands to incorporate personal touches or customizations into their products.
3. Athlete-designed Merchandise - Partnering with professional athletes to create merchandise that reflects their personalities and styles can generate interest from fans and consumers alike, leading to increased sales and revenue for businesses.
Industry Implications
1. Athletic Footwear - Brands in the athletic footwear industry can take advantage of collaborations with artists and musicians, as well as personalized and athlete-designed merchandise, to stand out in a competitive market and attract a wider customer base.
2. Sports Equipment - Brands that create sports equipment have the opportunity to incorporate personal touches or customization into their products to appeal to athletes who want to express their individuality on the court and field.
3. Athlete Merchandise - Businesses in the athlete merchandise industry can partner with professional athletes to create products that reflect the athlete's personality and style, ultimately driving interest and sales from fans and consumers.
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