Senscommon's 'Cyclist Raincoat' is the Product of Four Years of Research
References: senscommon & dezeen
The 'Cyclist Raincoat' is a fashionable unisex coat designed specifically for the needs of cyclists.
Cycling is a great way to commute, but it offers no protection from the elements compared to driving or taking a bus. While riders can wear a regular raincoat, their legs unfailingly end up soaked, and a poncho ends up billowing around dangerously and getting its wearer wet anyway.
Cyclist Raincoat, designed by Amsterdam-based company Senscommon, is a raincoat that works for both male and female cyclists. It is both waterproof and breathable due to its Hipora covering. What really makes it perfect for cyclists, though, is its slits up the front and back of the coat, allowing the trench-length coat to surround one's bicycle. It also comes with snaps at the front and back corners of these slits so that riders can clip the coat around their legs.
Cycling is a great way to commute, but it offers no protection from the elements compared to driving or taking a bus. While riders can wear a regular raincoat, their legs unfailingly end up soaked, and a poncho ends up billowing around dangerously and getting its wearer wet anyway.
Cyclist Raincoat, designed by Amsterdam-based company Senscommon, is a raincoat that works for both male and female cyclists. It is both waterproof and breathable due to its Hipora covering. What really makes it perfect for cyclists, though, is its slits up the front and back of the coat, allowing the trench-length coat to surround one's bicycle. It also comes with snaps at the front and back corners of these slits so that riders can clip the coat around their legs.
Trend Themes
1. Fashionable Cycling Gear - The trend of creating stylish and functional clothing specifically designed for cyclists presents an opportunity for disruptive innovation in the fashion industry.
2. Waterproof and Breathable Materials - The trend of developing fabrics that are both waterproof and breathable offers opportunities for disruptive innovation in the textile industry, catering to various outdoor activities and sports.
3. Smart Integration with Technology - The trend of integrating technology into clothing, such as incorporating sensors or smart features into cycling raincoats, presents opportunities for disruptive innovation in the wearable tech industry.
Industry Implications
1. Fashion Design - The fashion design industry can capitalize on the growing trend of creating fashionable cycling gear by incorporating innovative features into clothing specifically designed for cyclists.
2. Textile Manufacturing - The textile manufacturing industry can explore the trend of developing waterproof and breathable materials to create a wide range of functional and comfortable clothing for outdoor enthusiasts.
3. Wearable Technology - The wearable tech industry can seize the trend of smart integration by designing cycling raincoats with embedded technology, providing cyclists with additional functionalities and safety features.
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