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Lifestyle-Specific Fitness Apps

Clean the Sky - Positive Eco Trends & Breakthroughs

This New App Allows Users to Create Customized Workouts

— August 13, 2015 — Lifestyle
Sworkit is a revolutionary new fitness app that allows users to create customized workouts based on their unique preferences. While there are a number of activity-based apps available to consumers, Sworkit allows users to craft unique exercise routines that will fit their specific schedule and lifestyle.

The new fitness app is available for free for both iOS and Android users. Once downloaded, users can either create a customized workout or explore some of the pre-set options. The app features over 170 different exercises, each of which features verbal instructions and visual demonstrations by real personal trainers. These routines can be molded around the user's schedule and lifestyle, meaning they can range in length, intensity and exercise type.

The app is designed to make fitness accessible for the average individual, by customizing it to fit their specific lifestyle and preferences.
Trend Themes
1. Customized Fitness Routines - Disruptive innovation opportunity: Develop a fitness app that allows users to create personalized workout routines based on their specific goals and preferences.
2. Verbal and Visual Instructions - Disruptive innovation opportunity: Create a fitness app that uses real personal trainers to provide verbal instructions and visual demonstrations for each exercise.
3. Fitness Accessibility - Disruptive innovation opportunity: Design a fitness app that makes exercise accessible to the average individual by customizing it to fit their specific lifestyle and preferences.
Industry Implications
1. Health and Fitness Apps - Disruptive innovation opportunity: Develop innovative fitness apps that cater to specific needs, preferences, and lifestyles of users.
2. Personal Training - Disruptive innovation opportunity: Create virtual personal training platforms that combine verbal instructions and visual demonstrations for a more engaging and personalized fitness experience.
3. Wellness Technology - Disruptive innovation opportunity: Invent wellness technology solutions that make exercise accessible and enjoyable for a wider audience by customizing it to their individual needs.
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