CosBall is Disrupting the Cosmetics Industry with Blockchain Tech
Laura McQuarrie — August 15, 2019 — Fashion
References: cosball.io & prnewswire
CosBall is an industry-disrupting customized cosmetic innovation from Korea that aims to share high-quality, fully customized products at a fair price. With the power of blockchain technology, CosBall is on a mission to create the largest analytical database for skin types that the world has ever seen, which will enable it to create highly personalized solutions for individuals.
CosBall also relies on consumers using skin-analyzing tools and a mobile app so that they can get a tailored set of CosBall cosmetics that match the unique needs of their skin. Each single-use CosBall is disposable but also eco-friendly and biodegradable.
Rather than investing money in marketing, advertising and one-size-fits-all care products, CosBall is focusing on highly customized formulas and savings that can be passed on to consumers.
CosBall also relies on consumers using skin-analyzing tools and a mobile app so that they can get a tailored set of CosBall cosmetics that match the unique needs of their skin. Each single-use CosBall is disposable but also eco-friendly and biodegradable.
Rather than investing money in marketing, advertising and one-size-fits-all care products, CosBall is focusing on highly customized formulas and savings that can be passed on to consumers.
Trend Themes
1. Single-use Customized Cosmetics - CosBall is disrupting the cosmetics industry by creating fully customized, single-use cosmetics that are eco-friendly and affordable.
2. Blockchain-enabled Personalization - CosBall is using blockchain technology to create the largest analytic database for skin types, opening up possibilities for other personalized products and services.
3. Consumer-directed Beauty Industry - By relying on consumers to analyze their own skin and personalize their own products, CosBall is setting a new industry standard for consumer-directed beauty products.
Industry Implications
1. Cosmetics - CosBall is disrupting the traditional cosmetics industry by changing the way products are personalized, marketed, and sold.
2. Blockchain - CosBall is paving the way for other companies interested in using blockchain technology for personalized products and services.
3. Mobile Apps - By utilizing a mobile app in conjunction with skin-analyzing tools, CosBall is demonstrating new possibilities for the beauty industry and user-directed customization.
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