Fender is Allowing Consumers to Design Their Own Stratocaster Online
M — June 16, 2016 — Art & Design
References: intl.fender & acquiremag
Instrument retailer Fender is now allowing consumers to personalize their very own Stratocaster and other popular guitar models via an online platform so they can have their very own customizable guitar design. The site allows consumers to choose everything from the color of the body to the types of pickups used in the guitar's make. The customizing platform further adhere's to the brand's exclusivity product experience by allowing consumers to own a one-of-a-kind guitar that they coordinate themselves.
Fender offers the customizing service online through Fender.com. Shoppers can visit the site and begin by choosing one of Fender's most popular models including the Telecaster and Jazz Bass. From there colors, bridge styles, detailing, panels and more can all be hand selected. The instrument is made in less than a month and delivered to the consumer's doorstep.
Fender offers the customizing service online through Fender.com. Shoppers can visit the site and begin by choosing one of Fender's most popular models including the Telecaster and Jazz Bass. From there colors, bridge styles, detailing, panels and more can all be hand selected. The instrument is made in less than a month and delivered to the consumer's doorstep.
Trend Themes
1. Personalized Guitar Design - The trend of customizable guitar platforms allows consumers to personalize every aspect of their guitar design to create a unique instrument.
2. Exclusivity in Product Experience - The trend of offering customizable guitars adheres to the customer's desire for one-of-a-kind products, enhancing the brand's exclusivity.
3. Online Customization Platforms - The trend of providing online platforms for guitar customization offers convenience and accessibility to consumers during the design process.
Industry Implications
1. Musical Instruments - The musical instrument industry can leverage the trend of customizable guitar platforms to provide unique offerings and cater to consumers' desire for personalized instruments.
2. E-commerce - The e-commerce industry can capitalize on the trend of online customization platforms by developing user-friendly interfaces that enable consumers to design and purchase custom products easily.
3. Consumer Electronics - The consumer electronics industry can explore disruptive innovation opportunities by incorporating customizable features into other electronic devices, following the trend of personalized guitar design.
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